We Know Aesthetic Visual Marketing
Our team has created thousands of ads for cosmetic treatments. We know which creative approaches capture attention and drive consultations.
Meta Ads for Medical Spas
Reach Aesthetic Clients Where They Discover Treatments
Your ideal clients spend hours on Instagram and Facebook researching aesthetic treatments and following results accounts. With a decade of healthcare-specific Meta Ads experience, we know how to build visual campaigns that attract high-value clients while meeting AHPRA and TGA requirements.
AHPRA and TGA compliant imagery
Track consultations, not just engagement
A decade running aesthetic campaigns
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The Aesthetic Social Media Specialists
Why Medical Spas Trust Us With Their Instagram & Facebook Ads
We understand both the visual requirements of aesthetic marketing and the compliance landscape of healthcare advertising. That combination shapes every campaign we create.
AHPRA and TGA Compliant Creative
All imagery and copy meets Medical Board and TGA requirements. Before/after content handled within platform and regulatory guidelines.
Instagram-First Strategy
Instagram is where aesthetic decisions happen. We build campaigns that leverage the platform's visual strengths for treatment discovery.
Lifestyle Brand Building
Medical spas sell confidence and self-care. Campaigns position your clinic as part of an aspirational lifestyle, not just a service provider.
Demographic Precision
Target by age, income, interests, and behaviours. Reach women 25-55 interested in skincare, wellness, and beauty who live in your catchment.
Real Consultation Tracking
Track actual consultation bookings, not just likes and comments. Know exactly what your cost per new client is.
Retargeting Excellence
Re-engage website visitors and video viewers with sequential messaging that moves them toward booking.
Creative Testing at Scale
Continuous testing of imagery, copy, and formats identifies what resonates with your specific audience.
A Decade of Healthcare Data
A decade of aesthetic clinic ad spend means your campaigns start with proven creative frameworks, not guesswork.
How We Work
From Creative to Booked Consultations
A proven approach refined across hundreds of aesthetic clinic campaigns. Visual impact meets healthcare compliance.
1
Audit & Strategy
Analysis of your market, ideal client profile, and competitive landscape. Strategy built on proven aesthetic campaign frameworks.
2
Audience Development
Custom and lookalike audiences built around your ideal aesthetic client. Demographic and interest targeting refined for your market.
3
Compliant Creative
Visual content that captures attention while meeting AHPRA, TGA, and Meta requirements. Lifestyle imagery that positions your brand.
4
Campaign Structure
Treatment-specific campaigns with proper funnel structure from awareness through to consultation booking.
5
Launch & Optimise
Ongoing optimisation based on consultation bookings and client quality, not just engagement metrics.
The Complete Guide
What Makes Medical Spa Meta Ads Different
A decade of running campaigns for aesthetic clinics has taught us exactly what works for visual-first client acquisition.
Why Meta Works for Aesthetic Marketing
Instagram and Facebook are where aesthetic treatment decisions begin. People follow transformation accounts, research procedures, compare results, and discover new clinics. When they're ready to consider treatment, they've often already formed impressions from social media content.
Meta Ads allows you to insert your clinic into this discovery process. Target people who follow skincare influencers, engage with beauty content, or have shown interest in wellness and self-care. Reach them with visual content that inspires and informs.
The challenge is doing this within healthcare compliance requirements. AHPRA, TGA, and Meta all have specific rules about how aesthetic treatments can be advertised. Navigating all three while creating compelling campaigns requires specific expertise.
Visual Content That Converts
Aesthetic clients respond to visual proof. They want to see results, clinic environments, and practitioner expertise. The imagery in your campaigns directly impacts conversion rates.
Before and after content is powerful but requires careful handling. AHPRA requires honest representation without implying guaranteed outcomes. Meta restricts certain types of comparison imagery. TGA governs claims about therapeutic goods. We create visual strategies that work within these boundaries while still showcasing your results.
Lifestyle imagery builds brand positioning. Medical spas sell more than treatments; they sell confidence, self-care, and aspirational outcomes. Campaigns that capture this emotional dimension outperform purely clinical messaging.
Audience Targeting Precision
Meta's targeting capabilities are exceptional for aesthetic marketing. Layer demographics, interests, and behaviours to reach your ideal client profile with precision.
A typical targeting approach might include women 28-55 with interest in skincare, beauty, wellness, or luxury services, living in specific postcodes around your clinic. Add income indicators and lifestyle interests to refine further.
Lookalike audiences expand reach efficiently. Upload your existing client list and Meta finds similar people who haven't yet discovered your clinic. This often delivers the best cost per consultation.
The Instagram Advantage
Instagram is particularly powerful for medical spas. The platform's visual focus aligns perfectly with aesthetic marketing. Stories, Reels, and feed posts all offer opportunities to showcase treatments and build brand presence.
Native content that feels organic performs better than obvious advertising. We create ads that match how people expect to see content on Instagram, making your clinic's presence feel natural rather than intrusive.
Integration between organic social presence and paid advertising multiplies impact. Paid campaigns drive discovery while organic content builds deeper engagement with interested prospects.
Funnel Structure for Considered Purchases
Aesthetic treatments are considered purchases. People don't book injectables impulsively. They research, compare, and evaluate before committing to a consultation.
Effective campaigns mirror this journey. Awareness campaigns introduce your clinic to potential clients. Consideration campaigns provide more detail about specific treatments. Conversion campaigns target people who've shown strong intent with direct consultation offers.
Retargeting is essential. Website visitors who viewed treatment pages but didn't book often need multiple touchpoints before converting. Sequential retargeting campaigns move them through the decision process.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Clinic Needs for
From creative development to consultation tracking, we handle the complete Meta Ads ecosystem for your medical spa.
Healthcare Ad Compliance
Campaigns designed to meet AHPRA, TGA, and Meta's healthcare advertising requirements.
Instagram Feed & Stories
Native creative formats optimised for how people consume aesthetic content on Instagram.
Facebook Lead Generation
Instant forms and lead campaigns that capture consultation requests without friction.
Video Ad Creative
Treatment explanation videos and clinic tours that build trust and demonstrate expertise.
Carousel Campaigns
Multi-image formats showcasing treatment options and clinic environment.
Retargeting Sequences
Sophisticated remarketing that re-engages website visitors and video viewers.
Lookalike Audiences
Find more clients like your best existing clients using Facebook's audience matching.
Monthly Reporting
Clear reports showing consultations, cost per client, and creative performance insights.
Common Questions
Medical Spa Meta Ads
Answered
What medical spa owners ask us most about running Instagram and Facebook ads.
Most medical spas invest between $2,000 and $6,000 monthly on Meta Ads. Budget allocation between awareness and conversion campaigns depends on brand recognition and growth goals.
Before and after imagery has specific compliance requirements from AHPRA, TGA, and Meta. We can advise on what's permitted and how to showcase results within guidelines.
Instagram typically performs better for aesthetic clinics due to its visual focus and demographics. We usually run on both platforms with budget weighted toward Instagram.
We design campaigns that comply with Meta's Special Ad Category requirements for healthcare. This affects targeting options but we know how to work within these parameters effectively.
You can see engagement and enquiries within the first week. Campaigns typically reach optimal performance after 4 to 8 weeks as audiences and creative are refined.
An active organic presence helps but isn't essential. Paid campaigns can drive discovery while you build organic content. The two work best in combination.
We'll guide you on what imagery works best. Typically clinic photos, treatment process images, and lifestyle content. We can also direct professional shoots if needed.
We integrate with your booking system to track which ads drive actual consultations. This shows real ROI beyond just engagement metrics.
Video performs exceptionally well for aesthetic marketing. Treatment explanations, clinic tours, and practitioner introductions all build trust and drive consultations.
Direct competitor targeting isn't possible on Meta. We use interest-based and lookalike targeting to reach people similar to competitor clients without targeting them directly.
We track website visitors and video viewers, then serve sequential ads that move them toward booking. This recaptures people who showed interest but didn't convert initially.
Monthly reports show consultations, cost per client, creative performance, and audience insights. We focus on business outcomes, not vanity metrics like reach and impressions.
Still have questions? We're here to help.
Book a free strategy call