Healthcare Compliance
All campaigns designed and managed to comply with Google's healthcare advertising policies and relevant regulatory requirements.
Google Ads for Mental Health Practices
Connect With People When They Reach Out
When someone searches for mental health support, they've made a significant decision. They're ready to take action. Google Ads ensures your practice appears at the top of these meaningful searches, connecting you with people who need your help.
44,000+ leads generated for clients for healthcare clients
AHPRA-compliant ad copy as standard
Track actual appointments, not just clicks
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Work With Us
We Understand Mental Health Marketing
Marketing mental health services requires sensitivity and expertise. We know how to reach people seeking support without being intrusive, how to communicate your services while meeting compliance requirements, and how to build campaigns that connect you with clients who genuinely need your help.
Sensitive Messaging
Ad copy that reaches people seeking support in a respectful, professional manner appropriate for mental health services.
Service-Specific Targeting
Separate campaigns for different services and conditions, from anxiety support to couples therapy.
Measurable ROI
Comprehensive tracking of enquiries and appointments while maintaining client privacy.
Medicare & Private
Campaign strategies that effectively capture both Medicare-rebated and private-pay clients.
Continuous Optimisation
Ongoing bid management, keyword refinement, and ad testing to improve performance over time.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy and Cliniko. Track actual patient bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of healthcare ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Process
From Strategy to Booked Appointments
A structured approach refined across hundreds of healthcare campaigns, designed to generate quality enquiries while respecting the sensitive nature of mental health services.
1
Audit & Strategy
Deep analysis using benchmark data from $12M+ managed healthcare ad spend to build your winning strategy.
2
Creative & Copy
Custom ad creative and compliant copy written by healthcare marketing specialists.
3
Landing Pages
Conversion-optimised pages with warm design, professional copy, and our proprietary tracking systems.
4
Advanced Tracking
Our tools push accurate conversion data back to Google, advanced UTM tracking, and real lead attribution.
5
Launch & Manage
Full campaign management with optimisation based on actual client appointments, not vanity metrics.
Deep Dive
How Google Ads Works for Mental Health Practices
Understanding how people search for mental health support and building campaigns that connect them with your practice.
The Search for Mental Health Support
When someone searches for mental health services, they've reached an important decision point. They've acknowledged they need support and are ready to take action. This search often represents significant courage. Your practice needs to be visible at exactly this moment.
Google Ads ensures you appear at the top of these searches. Unlike social media where you're interrupting someone's feed, search advertising meets people where they are: actively seeking help and ready to take the next step.
Understanding Search Behaviour
Our experience across mental health campaigns reveals how people search. Some search by condition: "anxiety help" or "depression support." Others search by profession: "psychologist near me" or "psychiatrist Brisbane." Many search by approach: "CBT therapy" or "trauma counselling."
Each search type requires different campaign structures and messaging. Someone searching for anxiety support has different immediate needs than someone looking for couples therapy. We build campaigns that speak directly to each client's situation.
The Medicare and Private Balance
Many mental health practices serve both Medicare-rebated clients and private-pay clients. These attract different searchers with different needs. We structure campaigns to capture both segments effectively, ensuring you reach people regardless of their funding situation.
AHPRA Compliance Across Mental Health Professions
Different mental health professionals face different regulatory requirements. Psychologists and psychiatrists must comply with AHPRA guidelines. Counsellors may have different professional standards. We understand these distinctions and build compliance into every campaign for your specific profession.
This means no testimonials implying therapeutic outcomes, careful language around conditions and treatment, and appropriate disclosure of qualifications. Every ad, landing page, and extension is reviewed against current regulations before launch.
Tracking That Respects Privacy
Mental health marketing requires careful attention to privacy. We implement tracking that measures campaign effectiveness without compromising client confidentiality. You'll know which campaigns drive enquiries without exposing sensitive information about who's seeking help.
This tracking connects to your actual appointment data, showing you the true cost of acquiring each new client and which services generate the best return on your advertising investment.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What's Included
Complete Campaign
Full-service Google Ads management built specifically for mental health practices, with the compliance knowledge and tracking infrastructure that makes the difference.
Healthcare Ad Compliance
Campaigns designed to meet healthcare advertising requirements for your profession.
Service-Specific Targeting
Targeted campaigns for different mental health services and conditions.
Local Service Ads
Google Local Service Ads management for prominent visibility.
Call Tracking
Phone call tracking with attribution to campaigns.
Landing Page Optimisation
Conversion-optimised landing pages designed for mental health.
Remarketing
Re-engage website visitors who didn't convert.
Competitor Monitoring
Ongoing competitive analysis and positioning.
Monthly Reporting
Comprehensive performance and ROI reports.
FAQ
Your Questions
Answered
Common questions about Google Ads for mental health practices, based on conversations with practitioners like you.
Most mental health practices we work with invest between $2,000 and $6,000 monthly. We can start with a test budget to establish baseline metrics before scaling.
Many mental health practices see cost per client between $30 and $80 depending on services and market competition.
You can see enquiries within days of launch. Campaigns typically reach peak performance after 4-8 weeks of optimisation.
Most mental health services can be advertised with compliant ad copy. We guide you through applicable policies for your specific services.
We recommend a minimum 3-month commitment for optimisation, then offer month-to-month management.
We manage the verification process on your behalf, including documentation and submissions.
We build compliance into our process. All ad copy and landing pages are reviewed against current guidelines for your profession before launch.
We design compliant campaigns to minimise disapprovals and respond quickly to resolve any issues that arise.
We implement tracking that measures effectiveness without compromising client confidentiality. You'll know what works without exposing sensitive information.
Monthly reports with performance data, conversion metrics, cost per client, and strategic recommendations.
Yes. We integrate with popular practice management systems to track actual patient bookings, not just form submissions. This gives you accurate cost-per-patient data and helps us optimise toward the campaigns that drive real appointments.
We implement conversion tracking that connects to your booking system and call tracking that records which campaigns generate phone bookings. You see which keywords and ads drive clients who actually book appointments, not just those who click.
We offer a free audit of your current campaigns. Many mental health practices come to us after being disappointed by generalist agencies who do not understand mental health patient behaviour or AHPRA compliance requirements. We can show you specific opportunities being missed.
Yes. Call tracking is included in our management. Every phone enquiry is attributed to the specific campaign, ad group, and keyword that generated it. You know exactly what drives client bookings to your practice.
Still have questions? We're here to help.
Book a free strategy call