NDIS Sector Expertise
Deep understanding of how participants, families, and coordinators search for Community Access services.
Google Ads for Community Access
Connect With Families Seeking Social and Community Participation
Families search for community access when they want their loved one engaged, connected, and living a full life. Group activities. Social programs. Community participation. Your Google Ads need to reach them when they are looking for meaningful engagement.
Community access keyword intelligence from NDIS campaigns
Activity-specific campaigns targeting family interests
Geographic targeting for your service areas
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Community Access Providers Choose Us
We Understand Why Families Search for Community Connection
Families want meaningful engagement for their loved ones. Our campaigns speak to that desire and position your programs as the answer.
Activity-Specific Targeting
Campaigns targeting specific program types families are actively searching for.
Geographic Precision
Target families within reach of your program locations and service areas.
Measurable Results
Comprehensive tracking of enquiries, calls, and program registrations.
Keyword Research
Understanding of how potential participants find Community Access services.
Continuous Improvement
Ongoing optimisation to improve enquiry quality and reduce cost per enrolment.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual participant referrals, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of NDIS provider ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Approach
From Keyword Strategy to Program Enrolments
A proven process built on what actually converts for community access providers across Australia.
1
Program Analysis
Understand your activities, locations, and capacity. Identify which programs need participants.
2
Campaign Structure
Build campaigns organised by activity type and geographic area.
3
Ad Copy Development
Write ads that speak to specific activities and family desires for meaningful engagement.
4
Landing Page Optimisation
Create or improve landing pages that showcase programs and drive enrolments.
5
Tracking Implementation
Set up tracking of enquiries, calls, and program registrations.
6
Launch and Optimise
Full campaign management with ongoing optimisation based on actual enrolment data.
Community Access Marketing
What Drives Families to Search for Community Access Programs
Insights from running Google Ads campaigns for community access providers across Australia.
Understanding Community Access Search Behaviour
Families searching for community access want their loved one to have a fuller life. They want social connections, meaningful activities, and community participation. Often they are looking for specific program types: art classes, sports groups, social outings, or skill-building activities.
This specificity shapes effective Google Ads campaigns. Generic disability services messaging misses the mark. Your ads need to speak to specific activities and outcomes families are seeking. Families searching for swimming programs need to see you offer swimming. Those looking for social groups need to see your social offerings.
Activity-Specific Campaigns
Community access encompasses diverse activities. Group outings and social events. Sport and recreation programs. Art, music, and creative activities. Skill-building workshops. Life skills training. Each family seeks something specific for their loved one.
We create campaigns targeting specific activity types. Families searching for disability art classes see ads about your creative programs. Those looking for sports programs see your recreational offerings. This specificity improves relevance, click-through rates, and conversions.
The Geographic Factor
Community access activities happen in specific locations. A family in Penrith is not interested in programs running in Bondi. Your advertising must match your actual program locations and service areas.
We build campaigns with precise geographic targeting. Campaigns for specific programs target areas where participants can reasonably access them. This precision prevents wasted spend on families too far from your offerings.
Program Capacity and Timing
Community access programs often have limited spots. You might be recruiting for a new term or filling a specific group. Advertising should reflect current availability and upcoming programs.
Campaigns can be adjusted based on program schedules and capacity. Increase spend when recruiting for new programs. Reduce when groups are full. Feature upcoming term dates when relevant. This flexibility helps you fill programs efficiently.
Parent and Family Focus
Community access decisions are typically made by family members rather than participants directly. Parents researching options for adult children. Carers looking for activities for their loved ones. Your advertising needs to speak to these family decision-makers.
We create messaging that resonates with family concerns: meaningful engagement, social connection, safety, quality of programs. This family-focused approach converts the researchers who make provider decisions.
Competition and Differentiation
Community access is a growing NDIS category with many providers. Families have choices. Your advertising needs to communicate what makes your programs different.
Do you offer unique activities? Do you specialise in certain participant groups? Do you have particularly experienced facilitators? These differentiators belong in your campaigns and landing pages to help families choose you over alternatives.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Campaign Inclusions
Everything Required for
Comprehensive Google Ads management designed specifically for the community access sector.
Program-Specific Campaigns
Campaigns targeting families searching for specific activity types.
Service Area Targeting
Geographic targeting matching your program locations.
Call Tracking
Phone call tracking to capture and attribute calls from campaigns.
Landing Pages
Conversion-optimised landing pages for Community Access programs.
Coordinator Targeting
Strategies to reach support coordinators connecting participants with providers.
Remarketing
Re-engage website visitors who showed interest but did not enquire.
Competitor Monitoring
Ongoing monitoring of competitor advertising and positioning.
Monthly Reporting
Comprehensive reports on campaign performance and enrolment generation.
Common Questions
Community Access Google Ads
Explained
Practical answers about advertising community access programs through Google.
Most Community Access providers invest between $2,000 and $5,000 monthly. Investment scales with geographic coverage and number of programs to fill.
Google Ads typically delivers strong results for Community Access providers, with cost per enquiry often between $40 and $80 depending on programs and competition.
You can see enquiries within days of campaign launch. Campaigns typically reach optimal performance after 4-8 weeks of optimisation.
Yes, we create activity-specific campaigns targeting families searching for particular types of programs.
We develop strategies that reach both families searching directly and the coordinators who help connect participants with programs.
Comprehensive tracking of calls, form submissions, and program registrations with clear attribution.
Yes, campaigns can be adjusted to focus on programs with available spots and reduce spend when groups are full.
Monthly reports covering enquiry volume, cost per enquiry, geographic performance, and optimisation recommendations.
We integrate with major healthcare and NDIS systems including Splose, plus leading CRMs. This lets us track actual participant referrals and bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking or CRM system where possible, tracking which ad clicks become real clients. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. NDIS and healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call