NDIS Search Behaviour Expertise
We understand how families, participants, and coordinators search differently for NDIS services. Different search intent requires different campaign approaches.
Google Ads for NDIS Providers
Reach Families When They Search for NDIS Support
Families research disability support at 11pm. Support coordinators search during work hours. Participants look before plan reviews. We build Google Ads campaigns that capture each audience at the moment they need you.
NDIS-specific keyword intelligence from providers across Australia
Multi-stakeholder targeting built into every campaign
Real enquiry tracking, not vanity metrics
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why NDIS Providers Choose Us
We Know Who Searches and When They Search
Families, participants, and coordinators each have distinct search behaviours. Our campaigns are structured around these patterns, not generic healthcare templates.
Multi-Stakeholder Targeting
Reach participants directly, families researching options, and support coordinators looking for reliable providers. Each audience needs specific messaging.
Geographic Precision
Target specific service areas with geo-targeted campaigns. NDIS services are delivered locally. Your ads need to reach people where you actually operate.
Service-Specific Campaigns
Different NDIS services require different approaches. Plan management, support coordination, SIL, and therapy services each have unique search patterns and conversion paths.
Cost Per Enquiry Focus
We track what matters: enquiries, calls, and connections that become participants. Not just clicks and impressions.
Continuous Optimisation
Ongoing management that improves performance based on actual results. We learn what converts for your specific services and optimise accordingly.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual participant bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of NDIS ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Approach
From NDIS Keyword Research to Participant Enquiries
A proven process refined across support coordination, plan management, SIL, SDA, and therapy provider campaigns.
1
NDIS Audit and Strategy
Deep analysis of your services, service areas, and target audiences. We identify opportunities based on what we know works for your specific NDIS service type.
2
Search Term Research
NDIS-specific keyword research based on how families, participants, and coordinators actually search. Different terms for different audiences.
3
Campaign Structure
Campaigns structured by service type, geographic area, and audience. Clear organisation that allows for targeted optimisation.
4
Ad Copy and Landing Pages
Compelling ad copy that speaks to family and participant concerns. Landing pages designed to convert NDIS enquiries.
5
Tracking and Attribution
Comprehensive tracking of calls, form submissions, and enquiries. Know exactly which campaigns generate actual participant enquiries.
6
Launch and Manage
Full campaign management with ongoing optimisation. We improve performance based on real enquiry data, not vanity metrics.
NDIS Marketing Intelligence
The Search Patterns That Drive NDIS Participant Acquisition
What we have learned from managing Google Ads for NDIS providers across every service category.
Understanding NDIS Search Behaviour
The NDIS marketplace operates differently from typical healthcare advertising. There is no single decision-maker. A participant might be researching independently, or their family might be doing the work. Support coordinators may be searching on behalf of multiple participants. LACs and planners influence which providers families consider. Each of these audiences searches differently, and your Google Ads strategy needs to account for all of them.
We have tracked search patterns across NDIS providers across Australia over the past decade. What we have learned shapes every campaign we build: families search late at night when they have time to research. Support coordinators search during business hours for specific service types. Participants with upcoming plan reviews show increased search activity in the weeks before their review date.
Why Generic Healthcare Advertising Falls Short
Most agencies treat NDIS advertising like any other healthcare campaign. They target broad keywords, write generic ad copy, and hope for the best. This approach misses the nuance that determines whether your campaigns succeed or waste budget.
NDIS services are fundamentally local. A family in Parramatta is not interested in a SIL provider based in Newcastle. Geographic targeting needs to be precise, covering exactly where you deliver services, not just metro-wide campaigns that burn budget on irrelevant clicks.
Service-specific messaging matters because different NDIS services solve different problems. Plan management appeals to families frustrated with NDIA-managed plans. Support coordination attracts participants seeking help navigating the system. SIL and SDA searches often come from families facing an urgent housing need. Your ad copy must speak to the specific concern driving each search.
The Multi-Stakeholder Challenge
Unlike most healthcare services where the patient is the decision-maker, NDIS services involve multiple stakeholders. A participant may have family members researching options. Support coordinators recommend providers based on their own assessments. Plan managers influence which providers families consider for invoice-related services.
Effective NDIS Google Ads campaigns account for this complexity. We create separate campaign structures for participant-direct searches, family research queries, and coordinator-focused terms. Each audience sees messaging relevant to their role in the decision process.
Timing Your Campaigns Around Plan Reviews
NDIS funding flows in cycles. Participants receive plans typically spanning one to three years, with annual reviews being most common. Search activity for new providers increases in the weeks before plan reviews when participants and families consider whether their current providers still meet their needs.
Understanding these cycles allows for smarter budget allocation. Rather than spending evenly throughout the year, campaigns can intensify during periods of higher intent, capturing families actively looking to make changes.
What Actually Converts for NDIS Providers
After managing millions in NDIS advertising spend, we know what drives enquiries. Clear service explanations matter more than clever marketing speak. Families want to know exactly what you provide and whether you cover their area. Location specificity builds trust because it shows you actually operate where they live.
Phone calls remain the primary conversion path for many NDIS services, particularly for high-consideration decisions like SIL or complex therapy services. Your campaigns need call tracking properly configured, with phone numbers prominent on landing pages.
Response time affects conversion rates significantly. Families researching NDIS services are often stressed and seeking help urgently. Providers who respond within hours convert enquiries at higher rates than those who take days to follow up.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
Campaign Inclusions
Everything Built for
Purpose-built Google Ads management that understands the NDIS marketplace dynamics your generic agency never will.
Multi-Audience Campaigns
Separate campaigns reaching families, participants, and support coordinators with appropriate messaging for each.
Service Area Targeting
Geographic targeting covering your specific service regions, from single suburbs to state-wide coverage.
Call Tracking
Phone call tracking to capture and attribute calls from your campaigns. Many NDIS enquiries come by phone.
Landing Page Optimisation
Conversion-optimised landing pages designed for NDIS enquiries with clear information and easy contact paths.
Vacancy Campaigns
Specific campaigns for SIL and SDA vacancies when you need to fill positions quickly.
Remarketing
Re-engage website visitors who showed interest but did not enquire. NDIS decisions often take time.
Competitor Monitoring
Ongoing monitoring of competitor advertising and positioning in your service areas.
Monthly Reporting
Comprehensive reports on enquiry volume, cost per enquiry, geographic performance, and optimisation recommendations.
Common Questions
NDIS Google Ads
Answered
Straight answers about what Google Ads can deliver for your NDIS organisation.
Most NDIS providers invest between $2,000 and $5,000 monthly on Google Ads. Investment scales with geographic coverage and service breadth. SIL and SDA providers often invest more given the higher value of each participant relationship.
Cost per enquiry typically ranges from $40 to $120 depending on service type and competition. Plan management tends to be more efficient. SIL and SDA cost more per enquiry but each participant relationship is worth significantly more.
You can see enquiries within days of campaign launch. Campaigns typically reach optimal performance after 4-8 weeks of optimisation as we learn what converts for your specific services.
Yes. We create geo-targeted campaigns covering your specific service regions. Whether you serve a single metro area or multiple regional locations, we target where you actually operate.
Coordinators search using different terms than families. We develop campaigns that reach both participants searching directly and the coordinators looking for reliable providers to recommend.
Comprehensive tracking of calls, form submissions, and enquiries with clear attribution to campaign sources. You know exactly where your enquiries come from.
We create service-specific campaigns for each area of your NDIS offering. Different services have different search patterns and require different approaches.
Yes. Google Ads provides immediate visibility while SEO builds long-term organic presence. Many NDIS providers use both for comprehensive coverage.
We recommend a minimum 3-month commitment for optimisation, then offer month-to-month management. Results improve over time as we learn what converts.
Monthly reports covering enquiry volume, cost per enquiry, geographic performance, and recommendations for improvement.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual participant bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call