NDIS Sector Expertise
Deep understanding of how participants, families, and coordinators search for Plan Management services.
Google Ads for Plan Management
Capture Participants Ready to Switch from NDIA Management
Participants searching for plan managers are often frustrated with self-managing or NDIA-managed plans. They want easier provider payments and clearer budget tracking. Your Google Ads need to meet them at that moment of decision.
Plan management keyword intelligence from NDIS campaigns
Geographic targeting across your service regions
Cost per sign-up tracking that shows real ROI
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Plan Managers Choose Us
We Understand the Plan Management Decision Journey
Participants switch plan managers for specific reasons. Our campaigns speak directly to those pain points and position your organisation as the solution.
Multi-Stakeholder Targeting
Campaigns that reach participants directly and the support coordinators who help connect them with providers.
Geographic Precision
Target specific service areas with geo-targeted campaigns optimised for your coverage regions.
Measurable Results
Comprehensive tracking of enquiries, calls, and connections to measure campaign effectiveness.
Keyword Research
Understanding of NDIS-specific search terms and how potential participants find Plan Management services.
Continuous Improvement
Ongoing optimisation to improve enquiry quality and reduce cost per connection.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual participant referrals, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of NDIS provider ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Approach
From Keyword Strategy to Participant Sign-Ups
A proven process built on what actually converts for plan management providers across Australia.
1
Market Analysis
Assess competition and opportunity in your target service areas. Identify high-value keywords and geographic priorities.
2
Campaign Structure
Build campaigns organised by service area and intent type. Clear structure enables targeted optimisation.
3
Ad Copy Development
Write ads that speak to participant pain points and differentiate your service. Test multiple approaches.
4
Landing Page Optimisation
Create or improve landing pages that answer participant questions and drive sign-ups.
5
Tracking Implementation
Set up comprehensive tracking of form submissions, calls, and sign-ups attributed to campaigns.
6
Launch and Optimise
Full campaign management with ongoing optimisation based on actual sign-up data.
Plan Management Marketing
What Drives Participants to Search for Plan Managers
Insights from running Google Ads campaigns for plan management providers across Australia.
Understanding Plan Management Search Intent
Participants searching for plan managers are not browsing casually. They have a specific frustration driving their search. Perhaps they are tired of chasing invoices from providers. Maybe their NDIA-managed plan restricts which providers they can use. Often they want more flexibility and clearer visibility of their funding.
Understanding this intent shapes effective Google Ads campaigns. Your ads need to acknowledge the problem they are trying to solve and position your plan management service as the solution. Generic NDIS advertising misses this opportunity.
The Competitive Landscape
Plan management is a competitive NDIS service category. The barrier to entry is relatively low, which means many providers compete for the same participants. Google Ads costs reflect this competition, particularly in major metro areas.
Success requires strategic keyword selection and compelling ad messaging. Broad terms like NDIS plan management attract competition and higher costs. More specific terms around pain points and local areas often deliver better cost per sign-up.
We track competitor activity in your service areas, monitoring their ad copy, landing pages, and positioning. This intelligence informs your campaign strategy and helps you differentiate.
Geographic Strategy for Plan Managers
Plan management is one of the few NDIS services that can genuinely be delivered remotely. This creates both opportunity and challenge for advertising. You can theoretically serve participants anywhere in Australia, but trying to compete nationally against established providers burns budget quickly.
Most plan managers grow by dominating specific regions first. We build campaigns that focus your budget on high-priority service areas where you can establish presence and reputation. As you grow, campaigns expand to new regions strategically.
The Sign-Up Journey
Plan management has a relatively straightforward conversion path compared to other NDIS services. Participants interested in your service generally want to understand your fees, your service inclusions, and how the transition process works.
Your landing pages need to answer these questions clearly. Fee structures should be transparent. The sign-up process should be simple. Support contact should be easy. Families and participants comparing multiple providers will choose the one that makes the process feel easiest.
Tracking What Matters
Plan management economics are well understood. Each participant represents a predictable value based on their plan size and the percentage your fees generate. This makes return on advertising spend calculation straightforward.
We track cost per sign-up from each campaign, allowing you to see exactly which geographic areas and keywords deliver the best returns. This data drives budget allocation decisions and campaign optimisation.
Scaling Considerations
Plan management businesses scale differently from service delivery providers. Adding participants does not require proportionally more staff until you reach certain volume thresholds. This creates opportunity for aggressive growth through advertising when your operations can handle volume.
We work with plan managers at various growth stages, from new entrants building initial participant bases to established providers seeking regional expansion. Campaign strategy adapts to your growth objectives and operational capacity.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Campaign Inclusions
Everything Required for
Comprehensive Google Ads management designed specifically for the plan management sector.
Participant Intent Targeting
Campaigns focused on search terms that indicate genuine intent to change plan managers.
Service Area Targeting
Geographic targeting covering your specific service regions.
Call Tracking
Phone call tracking to capture and attribute calls from your campaigns.
Landing Pages
Conversion-optimised landing pages designed for Plan Management providers.
Coordinator Targeting
Strategies to reach support coordinators who connect participants with providers.
Remarketing
Re-engage website visitors who showed interest but did not enquire.
Competitor Monitoring
Ongoing monitoring of competitor advertising and positioning.
Monthly Reporting
Comprehensive reports on campaign performance and sign-up generation.
Common Questions
Plan Management Google Ads
Explained
Practical answers about advertising plan management services through Google.
Most Plan Management providers invest between $2,000 and $5,000 monthly. Investment scales with geographic coverage and growth objectives.
Google Ads typically delivers strong results for Plan Management providers, with cost per sign-up often between $40 and $80 depending on region and competition.
You can see enquiries within days of campaign launch. Campaigns typically reach optimal performance after 4-8 weeks of optimisation.
Yes, we create geo-targeted campaigns covering your specific service regions, whether metro, regional, or state-wide.
We develop strategies that reach both participants searching directly and the coordinators who help connect them with providers.
Comprehensive tracking of calls, form submissions, and sign-ups with clear attribution to campaign sources.
We recommend a minimum 3-month commitment for optimisation, then offer month-to-month management.
We monitor competitor advertising and adjust your campaigns to differentiate and capture market share effectively.
Yes, Google Ads and SEO complement each other. Ads provide immediate visibility while SEO builds long-term organic presence.
Monthly reports covering sign-up volume, cost per sign-up, geographic performance, and optimisation recommendations.
We integrate with major healthcare and NDIS systems including Splose, plus leading CRMs. This lets us track actual participant referrals and bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking or CRM system where possible, tracking which ad clicks become real clients. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. NDIS and healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call