Separate supports, funding and provider registration
SIL is support with daily life, not the dwelling itself. SDA is the accommodation component, with separate eligibility and housing arrangements. Keep those pages distinct, including where an organisation offers both. SIL funding comes from Core supports, not Capacity Building. Therapy, support coordination and plan management also need separate descriptions rather than one general NDIS services page. Explain the actual support offered before using scheme acronyms.
Registration and plan management are different questions. State your registration status and the supports it covers accurately, then explain which management arrangements you can accept. Registration is required for specified supports, including SIL, SDA, plan management and specialist behaviour support, as well as services to NDIA-managed participants. Do not present self-management as a way around a mandatory registration requirement. Use the current NDIS Pricing Schedule when discussing price limits, and avoid implying that a plan automatically funds a requested support.
How we would organise the search content
Build one clear service page for each support you actually deliver, with separate content for SIL, SDA, therapy, plan management and coordination where relevant. Then decide which locations need their own page based on real delivery information. A suburb list alone is not a local service page. Link each page to the correct intake route and back to your main NDIS information.
Use search queries to identify unanswered questions, then check them with the service manager before commissioning content. A coordinator researching a vacancy needs different information from a participant learning what daily living support involves. Keep program explanations factual, date substantive changes and assign someone to review availability. Search work should improve that decision process rather than produce a growing library of scheme definitions disconnected from your services.
Search themes and the pages that should answer them
- NDIS provider [suburb]
- daily living support [area]
- SIL support [area]
- SDA accommodation [area]
- NDIS therapy [discipline] [area]
- plan management services
- support coordination [area]
- Short Term Respite [area]
We tailor these ideas to your services, audience and advertising requirements.
What should stay out of the content plan
Keep recruitment, training and general scheme-news content separate from service landing pages. Do not create a page for a registration category you cannot deliver or present LACs as a paid referral source.
What the landing page needs to answer
Each service page needs age groups, delivery settings, service suburbs, registration information, capacity and a short contact route. Include a secure referral option and plain-language explanations of what happens next. Check the text with both intake staff and someone unfamiliar with scheme terminology.
Make the referral useful without taking over participant choice
A coordinator needs your service area, age groups, access requirements, current capacity and a named intake contact. A participant may instead need plain language, a phone conversation or help from a chosen supporter. Provide both routes. A referral is an introduction with the participant's agreement, not a placement decision made by a coordinator. Do not promise reciprocal referrals or reward someone for signing a participant up.
For a SIL enquiry, ask enough to arrange a suitability conversation, then use a secure intake process for support needs and compatibility. Do not publish a resident's private address or personal story to make a vacancy page more persuasive. For mobile therapy, distinguish a funded service area from a suburb you cannot staff. The person maintaining capacity information should be part of the marketing review.
Scope the work around useful pages and actual demand
We scope the existing content, local presence, service coverage and technical work required. We prioritise pages for services with capacity rather than a fixed number of articles each month. The work is tailored to your services, locations and current website.
Advertising and communication boundaries
The NDIS Code of Conduct applies to registered and unregistered providers. Registered providers also have Practice Standards obligations. Advertising registered health practitioner services brings Ahpra requirements into the picture as well. Do not describe all NDIS supports as Ahpra-regulated, or imply that NDIS funding removes the advertising rules for therapy.
Use: "Enquire about daily living support in the suburbs we serve." Avoid: "Your plan covers this, sign up now." Funding and suitability need to be checked, and the participant keeps control of the decision.
Local accuracy and useful content before page volume
We make sure the site, local listings and practitioner information describe the same real service. A location page should contain something useful about that location, not a substituted suburb name. Link important service pages from the navigation and relevant articles so readers can reach them without guessing where they belong. Keep required disclosures and funding information visible.
We review content with the person responsible for each service and agree who updates staff, hours and availability. We report search visibility and enquiries separately, so you can see whether more people are finding the service and contacting your team.
How we would judge the work
Review non-brand service queries, visits to the relevant service pages and appropriate enquiries by support and location. Reconcile accepted referrals and service starts in provider records. Ranking for general NDIS news is not the same as reaching people who need your service.
Five mistakes to check in an audit
- SIL and SDA on one page. Housing eligibility and daily support become confused. Separate the two offers and explain who handles each enquiry.
- Capacity hidden until intake. A family completes a long form only to find the service is full. Publish accurate availability and make waitlist enquiries distinct.
- Registration used as a blanket claim. A registration badge does not explain which supports or management arrangements you accept. State those details beside the service.
- Every suburb gets the same page. A copied location name adds nothing. State the locations you serve and how travel is arranged.
- Referrals counted as service starts. An enquiry can be outside scope, awaiting funding or unsuitable for the available support. Track these outcomes separately from commencement.
Related service information and reading
See our marketing approach for NDIS providers and healthcare SEO service information. Related services: Website design for NDIS providers, Google Ads for NDIS providers, Meta Ads for NDIS providers.
For search-market context, see the NDIS provider Google Ads benchmarks. These are search advertising references, not agency prices or promised results.
Further reading: NDIS Provider Marketing; Mandatory NDIS Registration; NDIS Price Guide 2026-27: Every Change Allied Health and NDIS Providers Need to Know.
Check the applicable rules: NDIS Commission registration guidance; Ahpra guidance for regulated therapy services.
Book a search visibility review to discuss the services, capacity and enquiry pathways that matter for your organisation.
Updated 4 October 2026.
