Eligibility-Focused Targeting
Only participants with SDA in their plans can access your properties. We build campaigns that reach this specific eligible population, not the broader NDIS market.
Specialist Disability Accommodation Marketing Australia
Healthcare Marketing for SDA Providers
SDA marketing is precision work. You are not reaching the broad NDIS market. You are connecting specific properties with the small percentage of participants who have SDA in their plans and whose needs match your design categories and locations. We know how to make those connections efficiently.
SDA Property Websites
Showcase properties with virtual tours and accessibility specs
SDA Provider Google Ads
Reach the 6% of participants with SDA funding searching now
SDA Coordinator Outreach
Build coordinator relationships that drive vacancy referrals
SDA Provider SEO
Rank for location and design category specific SDA searches
Trusted by 100+ healthcare practices, including HotDoc, Better Rehab and AHTG
Our Director Has Been Seen On
Precision Marketing for Specialist Housing
Property-Specific Strategies for a Specific Audience
SDA marketing requires precision. Generic NDIS marketing wastes resources reaching people who are not eligible. We target the participants and professionals who can actually use your properties.
Design Category Clarity
Improved Liveability, Fully Accessible, Robust, High Physical Support. Each serves different participant needs. Your marketing must match properties to participants with appropriate funding categories.
Property-Specific Campaigns
Each SDA property has unique features, location, and design category. We build marketing for individual properties, reaching participants who match that specific offering.
Virtual Tour Integration
Participants and families want to explore properties remotely before visiting. Quality virtual tours let them assess accessibility features and imagine living there.
Coordinator and Specialist Outreach
Support coordinators and specialist housing networks connect participants with SDA. We help you build visibility with these professionals who drive referrals.
Long-Cycle Nurturing
SDA decisions take time. Participants may research for months before deciding. We build strategies that maintain visibility throughout these extended decision cycles.
The SDA Market
A Small But Specific Audience
SDA eligibility is narrow. Effective marketing requires precision targeting, not volume.
Understanding SDA Eligibility
Only about 6% of NDIS participants have SDA in their plans. These participants have been assessed as needing specialist housing due to their disability support requirements. This small eligible population means SDA marketing is fundamentally different from broader NDIS marketing.
Generic awareness campaigns waste resources reaching participants who cannot use your properties. Effective SDA marketing targets the specific population who have SDA funding and whose needs align with your design categories and locations.
Design Categories Matter
SDA properties fall into design categories: Improved Liveability, Fully Accessible, Robust, and High Physical Support. Each category serves participants with different needs and different funding levels. A participant funded for Improved Liveability cannot access a High Physical Support property, and vice versa.
Your marketing must be category-specific. When promoting a particular property, you are reaching participants funded for that property's design category. We build campaigns that make these category-specific connections efficiently.
Property-Specific Marketing
Unlike services that can be described generically, each SDA property is unique. Location, design features, accessibility specifications, nearby amenities, and local SIL providers all matter to participants making housing decisions.
We build marketing for individual properties, showcasing what makes each one suitable for specific participant needs. This might include vacancy-specific campaigns, property-focused landing pages, and targeted outreach when you need to fill particular properties quickly.
Precision SDA Strategies
Connect Properties With Eligible Participants
From property showcasing to professional outreach, we build the marketing systems that fill SDA vacancies with appropriate participants.
High-Intent Search
Google Ads
Google Ads campaigns informed by first-party data across healthcare accounts. We benchmark, optimise, and outperform at a level most agencies can't seem to match.
Explore Google Ads Social Advertising
Meta Ads
Facebook and Instagram campaigns built to reach your ideal patients. 44,000+ leads generated.
Explore Meta Ads Organic Growth
SEO
Healthcare SEO strategies to rank for high-intent local searches. Done for 100+ medical practices.
Explore SEO Services Digital Experience
Website Design
Conversion-optimised medical websites with seamless booking integrations and AHPRA compliance built in.
Explore Website Design Conversion Science
CRO
Data-driven A/B testing and funnel optimisation to maximise patient booking conversion rates.
Explore CRO Services Campaign Pages
Landing Pages
Purpose-built campaign pages that convert ad clicks into booked appointments. Every element tested and optimised.
Explore Landing PagesAnalytics & Reporting
Custom dashboards and transparent reporting that show exactly where your marketing dollars go.
Content Marketing
AHPRA-compliant medical copywriting that educates patients and builds trust.
Email Marketing
Automated patient nurture sequences to keep patients engaged between appointments.
Social Media
Full-service social media management. AHPRA-compliant content that builds your brand.
Reputation Management
Review generation and response management for healthcare practices.
Marketing Strategy
End-to-end healthcare marketing strategy. We audit, plan, and build a roadmap tailored to your practice goals and budget.
TikTok Ads
Reach younger patient demographics. Authentic video content for cosmetic, dental, and allied health.
ChatGPT Ads
Reach patients researching health topics in AI conversations. Early mover advantage.
AI & Automation
Streamline your practice with automated workflows, CRM integrations, and smart booking systems.
Not sure which services fit your healthcare practice?
Book a Free Strategy CallMedical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Reaching Decision-Makers
Participants, Families, and Professionals
SDA decisions involve multiple stakeholders. Your marketing needs to reach all of them.
The SDA Decision Chain
SDA decisions rarely happen quickly or simply. Participants may research options for months. Families are often heavily involved. Support coordinators help navigate the process. Specialist housing networks and hospital discharge planners may initiate referrals.
Your marketing needs to reach this entire decision chain. That means family-accessible website content, professional visibility with coordinators and specialists, and educational resources that help everyone understand what your properties offer.
Coordinator and Specialist Networks
Support coordinators who work with SDA-eligible participants need to know what properties exist and who they suit. Specialist housing networks and hospital discharge planners also connect participants with accommodation options. Building visibility with these professionals creates referral pathways.
We help you develop professional outreach strategies: keeping coordinators informed about vacancies, maintaining visibility in housing networks, and building relationships with the professionals who influence SDA decisions.
Long Decision Cycles
SDA represents significant life change. Participants and families take time to decide. They may research options, visit properties, consider SIL arrangements, and weigh multiple factors before committing. Marketing needs to maintain visibility throughout this extended timeline.
We build nurturing strategies that keep your properties in consideration during long decision cycles: regular communication with interested families, follow-up sequences for enquiries, and content that supports the decision-making process.
Common Questions
SDA Provider Growth
Questions
Practical answers from a team that understands specialist disability accommodation
Through support coordinators, specialist housing networks, hospital discharge planners, and families searching directly. Coordinators are particularly important because they work with participants through the assessment and planning process.
Yes. Each property has unique features, location, and design category. Generic SDA marketing has limits. Property-specific marketing reaches participants who are the right fit for that specific accommodation.
Focus on what each category means for daily life, not just technical definitions. Improved Liveability, Fully Accessible, Robust, High Physical Support all serve different needs. Help participants understand which category matches their requirements.
Very important. Participants and families want to explore properties remotely before arranging visits. Quality virtual tours let them assess accessibility features and imagine living there. This saves time for everyone.
Direct outreach, industry networking, specialist housing forums, and demonstrating property quality all help. Coordinators need to know your properties exist and who they suit. Keep them informed about vacancies.
SDA providers typically invest between $2,000 and $5,000 monthly, with additional property-specific campaigns for vacancies. Investment scales with portfolio size and vacancy levels.
Clear categorisation on your website and targeted campaigns for each design category reaches appropriate participants. Someone seeking High Physical Support has different needs than someone seeking Improved Liveability.
Market analysis can inform development planning. Understanding demand by location, design category, and participant need helps identify opportunities and avoid building in oversupplied markets.
Still have questions? We're here to help.
Book a free strategy callReady to Fill Your Properties?
Property-Specific Strategies for Your Portfolio
Tell us about your SDA properties, their design categories, and your vacancy situation. We will show you how to reach eligible participants who match your offerings.
Property-specific campaigns
Design category targeting
Coordinator outreach
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