NDIS Sector Expertise
Deep understanding of how participants, families, and coordinators search for Specialist Disability Accommodation services.
Google Ads for Specialist Disability Accommodation
Reach the 6% of Participants With SDA Funding
SDA eligibility is rare. Only around 6% of NDIS participants have SDA funding in their plans. Generic disability advertising wastes budget on participants who cannot access your accommodation. We build precision campaigns that identify and reach the specific cohort eligible for Specialist Disability Accommodation.
Target the specific 6% with SDA funding
Reach coordinators managing SDA transitions
Property-specific landing pages that convert
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
SDA-Specific Expertise
Advertising That Understands SDA Eligibility
SDA funding requires specific eligibility criteria that most participants do not meet. Your advertising must reach the narrow cohort with approved SDA funding while avoiding wasted spend on ineligible enquiries. We build campaigns around this precise targeting requirement.
Multi-Stakeholder Targeting
Campaigns that reach participants directly and the support coordinators who help connect them with providers.
Geographic Precision
Target specific service areas with geo-targeted campaigns optimised for your coverage regions.
Measurable Results
Comprehensive tracking of enquiries, calls, and connections to measure campaign effectiveness.
Keyword Research
Understanding of NDIS-specific search terms and how potential participants find Specialist Disability Accommodation services.
Continuous Improvement
Ongoing optimisation to improve enquiry quality and reduce cost per connection.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual participant referrals, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of NDIS provider ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Qualified Lead Generation
Finding Eligible Participants and Their Coordinators
SDA enquiries typically come through support coordinators, specialist disability accommodation officers, or families navigating SDA transitions. We structure campaigns to reach these specific decision-makers with messaging that speaks to their search intent.
1
Audit & Strategy
Deep analysis using benchmark data from $12M+ managed healthcare ad spend to build your winning strategy.
2
Creative & Copy
Custom ad creative and AHPRA-compliant copy written by healthcare marketing specialists.
3
Landing Pages
Conversion-optimised pages with stunning design, professional copy, and our proprietary tracking systems.
4
Advanced Tracking
Our tools push accurate conversion data back to Google, advanced UTM tracking, and real lead attribution.
5
Launch & Manage
Full campaign management with optimisation based on actual patient bookings, not vanity metrics.
Deep Dive
Google Ads Strategy for SDA Providers
Precision targeting for the specialised Specialist Disability Accommodation market
The SDA Targeting Challenge
Specialist Disability Accommodation operates in a unique market. Unlike most NDIS services where any participant might be eligible, SDA funding is limited to approximately 6% of NDIS participants. These are individuals with extreme functional impairment or very high support needs who require specialist housing solutions.
This narrow eligibility creates a specific advertising challenge. Broad disability-focused campaigns attract enquiries from participants without SDA funding. These leads cannot convert to tenancies, wasting both advertising budget and your team's time. Effective SDA advertising requires precision targeting.
Understanding SDA Search Behaviour
Participants with SDA funding rarely search for accommodation themselves. Searches typically come from support coordinators, specialist housing coordinators, or family members managing complex transitions. These professionals search with specific intent: they have a participant with SDA funding who needs appropriate accommodation.
We structure campaigns around the keywords these decision-makers use. Terms like SDA housing, disability accommodation, and specific design categories feature prominently. Geographic targeting ensures you appear for searches near your available properties.
Design Category Targeting
SDA encompasses multiple design categories: Improved Liveability, Fully Accessible, Robust, and High Physical Support. Participants have specific categories funded in their plans. A participant with Improved Liveability funding cannot access High Physical Support accommodation.
We create campaigns that target by design category, ensuring your advertising reaches participants whose funding matches your property types. This approach further reduces wasted spend on enquiries that cannot proceed.
Property-Specific Landing Pages
SDA decisions involve specific properties in specific locations. Generic landing pages fail to answer the questions decision-makers have. We develop property-specific landing pages that showcase individual accommodation options: location, design features, support arrangements, and availability.
These pages serve as virtual inspections, providing detailed information that helps coordinators and families assess suitability before enquiring. Leads that do convert are more qualified, having already determined your property may meet their needs.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
SDA Campaign Features
Tools for High-Value Accommodation Leads
From design category-specific keywords to geographic targeting around your properties, every campaign element is designed to generate enquiries from participants with genuine SDA eligibility.
NDIS-Focused Campaigns
Campaigns designed specifically to reach NDIS participants and families seeking Specialist Disability Accommodation.
Service Area Targeting
Geographic targeting covering your specific service regions.
Call Tracking
Phone call tracking to capture and attribute calls from your campaigns.
Landing Pages
Conversion-optimised landing pages designed for Specialist Disability Accommodation providers.
Coordinator Targeting
Strategies to reach support coordinators who connect participants with providers.
Remarketing
Re-engage website visitors who showed interest but didn't enquire.
Competitor Monitoring
Ongoing monitoring of competitor advertising and positioning.
Monthly Reporting
Comprehensive reports on campaign performance and enquiry generation.
FAQ
Google Ads for SDA Providers Explained
all the time.
Answers to common questions about search advertising for Specialist Disability Accommodation
Most Specialist Disability Accommodation providers invest between $2,000 and $5,000 monthly. Investment scales with geographic coverage and growth objectives.
Google Ads typically delivers strong results for Specialist Disability Accommodation providers, with cost per enquiry often between $40 and $80 depending on services and competition.
You can see enquiries within days of campaign launch. Campaigns typically reach optimal performance after 4-8 weeks of optimisation.
Yes, we create geo-targeted campaigns covering your specific service regions, whether metro, regional, or state-wide.
We develop strategies that reach both participants searching directly and the coordinators who help connect them with providers.
Comprehensive tracking of calls, form submissions, and enquiries with clear attribution to campaign sources.
We recommend a minimum 3-month commitment for optimisation, then offer month-to-month management.
We create service-specific campaigns targeting each area of your Specialist Disability Accommodation offering.
Yes, Google Ads and SEO complement each other. Ads provide immediate visibility while SEO builds long-term organic presence.
Monthly reports covering enquiry volume, cost per enquiry, geographic performance, and optimisation recommendations.
We integrate with major healthcare and NDIS systems including Splose, plus leading CRMs. This lets us track actual participant referrals and bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking or CRM system where possible, tracking which ad clicks become real clients. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. NDIS and healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call