Google Ads for Specialist Disability Accommodation

SDA funding appears in only a small share of NDIS plans, so most people searching for disability housing do not hold the funding required to take up your dwellings. We build audience and keyword filters that lean toward intent signalling approved SDA funding, which keeps budget focused on enquiries that can actually convert to a tenancy.

Yes. We segment campaigns by Improved Liveability, Fully Accessible, Robust, and High Physical Support so each enrolled dwelling is advertised to participants whose funded category matches the build. This reduces enquiries from people whose plan does not support the dwelling type you have available.

SDA marketing works dwelling by dwelling. We structure the account around your live and upcoming vacancies, give each one a dedicated landing page, and scale exposure up or down as availability changes, so the budget always follows the dwellings you need to fill.

Coordinators, OTs writing housing assessments, and discharge planners drive a large portion of SDA enquiries. We use search placements and messaging written to read clearly to these professionals, alongside content that helps them shortlist your dwellings for the participants they support.

A move into specialist accommodation can take months across assessment, plan approval, and provider selection. We use staged remarketing and sequenced content so your dwellings stay visible to a referrer or family through each phase rather than only at the first click.

It depends on how many vacancies you are filling, the design categories and locations involved, and the level of competition in those areas. We recommend a starting budget after a discovery call where we review your enrolled dwellings and the realistic enquiry opportunity in each market.

We build negative keyword frameworks that screen out general rental, social housing, and broad disability accommodation queries that rarely carry SDA funding, and we review search terms regularly so newly wasteful queries are excluded as they appear.

We measure qualified housing enquiries and inspection requests attributed to specific dwellings and campaigns, reported by design category and location, rather than impressions or raw clicks. This keeps the focus on enquiries that can lead to a signed tenancy.

Each dwelling page sets out its design category, accessibility features, location context, and how to enquire, working as a virtual walkthrough so coordinators and families can assess suitability before making contact. More qualified enquiries usually follow.

Yes. For dwellings under construction or nearing enrolment, we run availability-focused campaigns and capture interest early, then transition that interest into active enquiries as the dwelling becomes ready to tenant.

Where your systems allow, we connect form submissions and tracked calls into your vacancy management or CRM workflow, so each enquiry is tied to the dwelling and campaign that generated it and reporting reflects real progress, not just lead counts.

SDA is about filling specific enrolled dwellings tied to design categories and capital pricing, while SIL is about support delivery within a home. We treat them as separate disciplines, with SDA campaigns organised around vacancy availability and property detail rather than support hours or staffing.

Yes. We run geo-targeted campaigns for each area where you hold dwellings, whether metro, regional, or across multiple states, and pace each region against the vacancies and capacity you have there.

We offer an account review that often surfaces spend going to ineligible or off-category searches, an issue generalist agencies miss in the SDA space. The review is obligation-free and gives you a clear read on where current campaigns are leaking budget.