Advanced Audience Targeting
Sophisticated targeting using demographics, interests, behaviours, and lookalike audiences to reach ideal prospects.
Meta Ads for Specialist Disability Accommodation
Showcase Your Properties to Coordinators and Families
SDA decisions involve visualising where a participant will live. Meta advertising lets you showcase your accommodation through video tours, photo carousels, and virtual walk-throughs. We build campaigns that bring your properties to life for coordinators and families evaluating options.
Video tours that showcase property features
Target coordinators managing SDA transitions
Geographic targeting around your properties
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Property-Focused Campaigns
Visual Advertising for High-Stakes Housing Decisions
SDA represents a significant life decision for participants and families. They need to see your properties, understand your design features, and visualise daily life in your accommodation. Meta's visual formats make this possible in ways search advertising cannot.
Visual Storytelling
Showcase your Specialist Disability Accommodation services through compelling imagery and video content.
Proactive Reach
Reach potential customers before they start searching, creating awareness and demand.
Lead Generation
Optimised campaigns using Meta's native lead forms for efficient enquiry capture.
Retargeting
Re-engage website visitors and nurture prospects through the decision journey.
Cost Efficiency
Build awareness and generate leads at competitive costs compared to traditional advertising.
Awareness to Enquiry
Building Familiarity Before the Search Begins
Many SDA decisions start before active searching. Coordinators and families become aware of options through social content, building mental shortlists of providers to contact when the time comes. Our campaigns establish your properties in the minds of decision-makers.
1
Audience Strategy
We build high-intent audiences using insights from 100+ profitable healthcare campaigns.
2
Creative Production
Stunning ad creative and graphics designed specifically for your practice. No stock templates.
3
Compliant Copy
Professional healthcare copywriting that converts, passes Meta's policies, and meets AHPRA guidelines.
4
Tracking & Attribution
Our proprietary tools push accurate conversion data to Meta, solving the iOS tracking problems others struggle with.
5
Launch & Manage
Full campaign management with decisions driven by real booking data, not inflated platform metrics.
Deep Dive
Meta Advertising Strategy for SDA Providers
Using visual content to reach SDA-eligible participants and their decision-makers
The Power of Visual Property Marketing
Specialist Disability Accommodation decisions are fundamentally about places. Where will a participant live? What will their home look like? How will the design support their needs? These questions require visual answers that text-based search advertising cannot provide.
Meta advertising excels at visual storytelling. Video tours walk viewers through your properties. Photo carousels showcase accessibility features. Virtual walk-throughs help families imagine daily life. This visual content builds the familiarity and trust necessary for high-stakes housing decisions.
Reaching the SDA Ecosystem
SDA decisions involve multiple stakeholders: participants, families, support coordinators, specialist housing coordinators, and sometimes allied health professionals. We develop audience strategies that reach this ecosystem on social platforms.
Custom audiences target disability sector professionals. Interest-based targeting reaches families connected to disability communities. Lookalike audiences expand reach to users similar to your successful enquiries. This layered approach builds awareness across the SDA decision-making network.
Geographic Targeting for Properties
SDA is location-specific. A property in Brisbane is irrelevant to a family in Melbourne. We structure campaigns with precise geographic targeting around your available accommodation. This ensures advertising budget is spent reaching decision-makers who could actually consider your properties.
For providers with multiple locations, we create location-specific creative that speaks to each market. Local imagery, community context, and area-specific messaging make your advertising relevant to each geographic audience.
Building Trust Through Transparency
SDA decisions require significant trust. Families are choosing where their loved one will live. We develop content strategies that build this trust through transparency: video testimonials from current tenants, behind-the-scenes content showing your team and culture, and detailed explanations of your support arrangements.
This authentic content differentiates your properties from competitors who rely on generic disability messaging. Decision-makers see real people in real homes, building confidence in your accommodation quality.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
SDA Visual Features
Creative That Converts for Accommodation
From drone footage of your properties to testimonials from current tenants, we develop creative assets that address the specific concerns and interests of SDA decision-makers.
Audience Targeting
Precise targeting based on demographics, interests, and behaviours.
Creative Development
Scroll-stopping ad creative designed for Specialist Disability Accommodation.
Lead Generation
Optimised campaigns with native lead forms.
Retargeting
Re-engage website visitors with strategic remarketing.
Policy Compliance
Navigate Meta's advertising policies for your industry.
A/B Testing
Test creative, audiences, and messaging for optimal performance.
Conversion Tracking
Track leads and conversions with proper attribution.
Monthly Reporting
Comprehensive performance and ROI reports.
FAQ
Meta Ads for SDA Providers Explained
all the time.
Answers to common questions about social advertising for Specialist Disability Accommodation
Google Ads captures active searchers while Meta Ads builds awareness among your target audience before they search. Most successful businesses use both.
Effective campaigns typically require $1,500-$5,000 monthly for meaningful results. Investment scales with goals and audience size.
Video typically generates highest engagement, followed by carousel formats. We test multiple formats to find what works for your audience.
We implement Meta Pixel and Conversions API for comprehensive tracking of leads and conversions.
Engagement begins within days. Campaigns typically reach optimal performance after 4-6 weeks of optimisation.
We ensure all campaigns comply with Meta's advertising policies for your industry.
Yes, Meta offers detailed targeting including age, location, interests, and behaviours.
Monthly reports covering reach, engagement, leads, cost per acquisition, and recommendations.
Still have questions? We're here to help.
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