Meta Ads for Specialist Disability Accommodation

Property and tenancy advertising can fall under Meta's special ad category rules, which limit some demographic and location targeting. We set campaigns up correctly within those rules and lean on interest, behaviour and custom-audience signals to still reach the right SDA seekers and the professionals around them.

We build separate creative for Improved Liveability, Fully Accessible, Robust and High Physical Support dwellings, stating the category plainly and showing the features that define it. That helps seekers and OTs self-qualify quickly rather than enquiring on a dwelling that does not suit their plan.

We keep them distinct in the messaging because they are funded and chosen differently. The campaign can note that a dwelling is suited to pairing with a SIL arrangement, but we describe the housing factually and avoid implying a bundled support outcome that participants have not chosen.

We use job-role and interest signals plus custom audiences built from your existing referral and placement relationships. These professionals maintain shortlists of dwellings they trust, so we focus on keeping your enrolled properties visible and credible to them between placements.

It can be, because tight geographic and interest targeting lets you spend modestly while still reaching the small pool of seekers who match that design category and location. We scope budget to the size of the opportunity rather than running spend you cannot justify against one room.

We plan shoots around resident consent and privacy, capturing common areas and vacant rooms, using staged or empty spaces where needed, and never featuring a tenant without explicit permission. The goal is an honest representation of the dwelling that respects the people already living there.

We pause or retire the ad set for that property as it fills, so you are not paying to promote a vacancy that no longer exists, and we shift budget toward your remaining enrolled vacancies or hold it until new stock comes online.

Each campaign and lead form is tagged to the dwelling it promotes, so when an enquiry arrives your intake team knows exactly which property and design category it relates to. That same data flows back to Meta to improve who the campaigns reach over time.

Yes. We often start awareness and interest-building before a dwelling is enrolled and ready, so there is a warm audience of seekers, families and coordinators to convert the moment the property can legitimately accept tenants. We avoid promising occupancy before the dwelling is genuinely available.

Initial reach and tour views usually appear within the first week, while qualified enquiries depend on how many participants in your catchment match the design category. SDA pools are smaller than general housing, so we measure success by enquiry quality and inspections rather than raw volume.

Reporting is structured around vacancies promoted, tour engagement, enquiries received per dwelling, inspections booked and cost per qualified enquiry, with commentary on which design categories and locations are drawing interest and where to direct the next round of budget.