Specialisation Visibility
If you specialise in psychosocial disability, complex needs, children, or specific regions, your marketing should attract those participants. Generic visibility wastes your time on poor-fit enquiries.
Support Coordination Marketing Australia
Healthcare Marketing for Support Coordinators
The best coordinators attract participants who align with their strengths. Whether you specialise in psychosocial disability, complex needs, or specific regions, we help you build visibility with the families and participants who will benefit most from your approach.
Support Coordination Google Ads
Capture participants at plan approval and review time
Support Coordination SEO
Rank locally across every region you serve
Support Coordination Websites
Show your specialisation and coordination approach clearly
Support Coordination Reviews
Let satisfied participants speak for your coordination value
Trusted by 100+ healthcare practices, including HotDoc, Better Rehab and AHTG
Our Director Has Been Seen On
Caseload Growth That Works
Attract Participants Who Match Your Specialisation
The right participants make coordination rewarding. The wrong ones create burnout. We help you attract the people who will thrive with your approach.
Plan Review Targeting
Participants choose coordinators at plan approval and review. We time campaigns to capture these decision windows when families are actively researching options.
Local Search Dominance
Families search locally for support coordinators. We build location-specific visibility across every region you serve, so you appear when and where families are looking.
Review and Reputation Building
Positive reviews from participants and families significantly influence coordinator choice. We help you build a review profile that demonstrates your coordination value.
Capacity-Matched Growth
Growing faster than your capacity to deliver quality coordination harms everyone. We help you grow at a pace that maintains the service quality your reputation depends on.
Retention Through Communication
Plan reviews are when participants reassess their coordinator. Proactive communication throughout the plan period helps maintain relationships when review time arrives.
The Coordination Landscape
Standing Out in a Crowded Market
Support coordination is competitive. Clear positioning and consistent visibility separate coordinators who struggle for referrals from those who can be selective.
A Competitive Reality
The support coordination market has grown rapidly since the NDIS launched. New coordinators enter constantly, and in metro areas, participants have dozens of options within reach. Standing out requires more than just being available. It requires clear positioning on who you serve best and consistent visibility in the channels where families research their options.
We have worked with support coordinators at every stage: sole practitioners building their first caseload, established coordinators expanding into new regions, and coordination businesses scaling with multiple staff. Each faces the same fundamental challenge: attracting participants who are a good fit while managing capacity.
Where Participants Come From
Participants and families find coordinators through Google search, word of mouth, LAC recommendations, and referrals from other providers. The mix varies by region and participant type, but online search has become increasingly important. When a family types 'support coordinator near me' into Google, you want to appear.
We build strategies that address all these pathways. Search visibility captures active researchers. Professional networking builds referral relationships. Review management amplifies word of mouth. The result is a consistent flow of enquiries from appropriate participants.
The Power of Specialisation
Generalist coordinators compete against everyone. Specialists compete in a smaller pool against fewer competitors. If you have genuine expertise in psychosocial disability, complex needs, children with developmental delays, or other specific areas, that specialisation becomes a marketing advantage.
Families seeking specialist support actively look for coordinators with relevant experience. They use specific search terms, ask specific questions, and value evidence of relevant expertise. We help you position your specialisation in ways that attract these participants.
Complete Visibility Strategy
Reach Participants Through Every Channel
From Google search to professional networking, we build the systems that connect you with participants who need your expertise.
High-Intent Search
Google Ads
Google Ads campaigns informed by first-party data across healthcare accounts. We benchmark, optimise, and outperform at a level most agencies can't seem to match.
Explore Google Ads Social Advertising
Meta Ads
Facebook and Instagram campaigns built to reach your ideal patients. 44,000+ leads generated.
Explore Meta Ads Organic Growth
SEO
Healthcare SEO strategies to rank for high-intent local searches. Done for 100+ medical practices.
Explore SEO Services Digital Experience
Website Design
Conversion-optimised medical websites with seamless booking integrations and AHPRA compliance built in.
Explore Website Design Conversion Science
CRO
Data-driven A/B testing and funnel optimisation to maximise patient booking conversion rates.
Explore CRO Services Campaign Pages
Landing Pages
Purpose-built campaign pages that convert ad clicks into booked appointments. Every element tested and optimised.
Explore Landing PagesAnalytics & Reporting
Custom dashboards and transparent reporting that show exactly where your marketing dollars go.
Content Marketing
AHPRA-compliant medical copywriting that educates patients and builds trust.
Email Marketing
Automated patient nurture sequences to keep patients engaged between appointments.
Social Media
Full-service social media management. AHPRA-compliant content that builds your brand.
Reputation Management
Review generation and response management for healthcare practices.
Marketing Strategy
End-to-end healthcare marketing strategy. We audit, plan, and build a roadmap tailored to your practice goals and budget.
TikTok Ads
Reach younger patient demographics. Authentic video content for cosmetic, dental, and allied health.
ChatGPT Ads
Reach patients researching health topics in AI conversations. Early mover advantage.
AI & Automation
Streamline your practice with automated workflows, CRM integrations, and smart booking systems.
Not sure which services fit your healthcare practice?
Book a Free Strategy CallMedical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Sustainable Caseloads
Growth That Supports Quality
The goal is not maximum participants. It is the right number of participants for your capacity and expertise.
Quality Over Volume
Support coordination is relationship work. Every participant on your caseload needs time, attention, and genuine engagement. Growing too fast compromises the quality that your reputation depends on. We help you grow at a pace that maintains the service quality your participants deserve.
That might mean targeting specific participant types, focusing on particular regions, or timing growth to match staffing changes. We work with your capacity constraints, not against them.
Retention as Strategy
Plan reviews are when participants reassess all their providers, including coordinators. A participant who feels connected and well-served through their plan period is more likely to continue with you at review. A participant who only hears from you when there is a problem might look elsewhere.
We build communication strategies that maintain relationships between active coordination activities. Regular check-ins, helpful content, and genuine engagement keep you present in participants' minds and build the trust that survives plan review scrutiny.
Building a Referral Network
Other providers can be valuable referral sources. Therapy providers, SIL operators, and plan managers all work with participants who may need coordination. Building professional visibility with these providers creates referral opportunities. We help you develop this network through targeted outreach and professional presence.
Common Questions
Coordination Growth
Questions
Practical answers from a team that works with support coordinators every day
Online search is increasingly important. Participants and families search for coordinators at plan review time. Word of mouth remains strong. Some referrals come from LACs and other providers. Effective marketing addresses all these pathways.
Clear positioning on your specialisations helps. Do you focus on psychosocial disability, complex needs, children, specific regions? Your approach to coordination, responsiveness, and participant outcomes all create differentiation opportunities.
Specialisation often aids differentiation and helps you rank for specific searches. A coordinator specialising in psychosocial disability or complex needs can position more clearly than a generalist. But geographic focus can work equally well if your area is less competitive.
Level 2 (standard) and Level 3 (specialist) coordination serve different participant needs. If you deliver specialist coordination for complex needs, your marketing should emphasise that expertise. Participants with complex situations specifically seek coordinators with relevant experience.
Quality coordination is the foundation. Beyond that, proactive communication throughout the plan period, regular check-ins, and demonstrating value before reviews all help retention. Marketing supports this through ongoing communication strategies.
Most growing coordination businesses invest between $1,500 and $4,000 monthly. Investment scales with geographic coverage and growth objectives. Coordinators in competitive metro areas typically need higher investment than regional providers.
Location-specific pages and local SEO for each region ensure visibility across your service area. If you serve multiple suburbs or towns, each needs its own visibility strategy.
Yes. As your participant base grows, you need to grow your team. Strong employer brand and professional online presence helps attract experienced coordinators.
Still have questions? We're here to help.
Book a free strategy callReady to Build Your Caseload?
Growth Strategies Matched to Your Capacity
Tell us about your coordination specialisation, service regions, and growth objectives. We will show you how to attract participants who are the right fit.
Specialisation positioning
Local visibility strategy
Capacity-matched approach
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