Awareness Building
Reach families who do not know support coordination exists. Educate them about the value of professional NDIS guidance.
Meta Ads for Support Coordination
Reach Families Before They Realise They Need Coordination Support
Many NDIS participants struggle alone, not knowing support coordination exists. Facebook and Instagram let you educate families about what coordinators do and position your organisation as the guide they need.
Awareness campaigns that explain support coordination value
Geographic targeting for your specific service areas
Lead generation with native Meta forms
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Support Coordinators Choose Us
Social Campaigns That Build Understanding and Trust
Many families do not understand what support coordination offers. Our campaigns educate while building trust in your organisation.
Visual Storytelling
Show your coordination approach through video and imagery that builds trust and human connection.
Geographic Targeting
Target families in your specific service areas where you have local knowledge and presence.
Lead Generation
Capture enquiries directly within Facebook and Instagram through native lead forms.
Retargeting
Re-engage website visitors and nurture interest through the decision journey.
Family Network Reach
Reach both participants directly and family members researching support options.
Our Approach
From Awareness to Enquiry Through Social Media
A strategic approach that builds understanding of coordination value and drives action.
1
Audience Strategy
Build audiences reaching families likely to benefit from coordination support in your service areas.
2
Content Development
Create educational content that explains coordination value and introduces your team and approach.
3
Creative Production
Design scroll-stopping ad creative that builds trust and encourages engagement.
4
Lead Form Optimisation
Configure native Meta lead forms that capture qualified interest from families ready to connect.
5
Launch and Optimise
Full campaign management with ongoing optimisation based on actual enquiry data.
Social Strategy for Support Coordinators
Using Social Media to Grow Your Support Coordination Practice
What we have learned from running Meta Ads campaigns for support coordination providers across Australia.
The Awareness Opportunity
Many NDIS participants have coordination support funding in their plans but do not use it. They do not understand what support coordinators do. They think they can manage on their own. They struggle to find providers, navigate plan reviews, and maximise their funding without realising help is available.
Meta Ads let you reach these families with educational content. Explain what support coordination involves. Show how coordinators help families navigate the system. Demonstrate the difference professional guidance makes. This awareness-building reaches people who would never search for a service they do not know exists.
Connecting Through Stories
Support coordination is a relationship-based service. Families choosing a coordinator want to know they will be working with someone who understands their situation and genuinely cares about their outcomes. Social media excels at building this human connection.
Video content showing your coordinators explaining their approach resonates with families. Stories of how you have helped other families navigate challenges build trust. Team introductions make your organisation feel approachable. This personal content converts better than clinical service descriptions.
Targeting Families in Your Service Area
Support coordination requires local knowledge. Families want coordinators who understand their regional NDIS office, know the local provider landscape, and can meet in person when needed. Your social advertising should emphasise this local presence.
We build campaigns targeting families in your specific service areas. Geographic targeting ensures your budget reaches people you can actually serve. Location-specific messaging demonstrates you operate locally and understand the regional context.
Reaching Decision Influencers
NDIS decisions often involve multiple family members. A participant might have parents, partners, or adult children all contributing to choosing a coordinator. Your social advertising reaches these influencers who may be researching options on behalf of a family member.
We create audience segments reaching both participants directly and family members likely to be supporting someone with disability. Each audience sees messaging appropriate to their role in the decision process.
The Education-to-Enquiry Journey
Families seeing your Facebook ads are not in active search mode. They need to understand what support coordination offers before they can want it. This requires a staged campaign approach.
Awareness campaigns introduce the concept of support coordination. Engagement campaigns show your approach through video and stories. Retargeting campaigns bring back interested visitors with specific calls to action. Lead generation captures enquiries from families ready to connect. This staged journey respects where families are in their understanding.
Complementing Search Advertising
Meta Ads work differently from Google Ads but complement them effectively. Google captures families actively searching for coordination. Meta builds awareness among families who do not yet know they need help. Together, they create comprehensive coverage.
Families first exposed to support coordination through Facebook often later search on Google. When your organisation appears in both places, recognition increases trust and improves conversion rates.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Campaign Inclusions
Social Advertising Built for
Facebook and Instagram campaigns designed to explain support coordination benefits and convert families into participants.
Audience Targeting
Precise targeting reaching families likely to benefit from coordination support.
Creative Development
Video and imagery that introduces your team and builds trust with families.
Lead Generation
Native lead forms that capture enquiries with minimal friction.
Retargeting
Re-engage website visitors with follow-up messaging throughout their decision journey.
Educational Content
Content that explains coordination value to families unfamiliar with the service.
A/B Testing
Test creative, audiences, and messaging for optimal performance.
Conversion Tracking
Track enquiries back to specific campaigns and creative.
Monthly Reporting
Comprehensive performance reports with actionable insights.
Common Questions
Support Coordination Meta Ads
Explained
Practical answers about Facebook and Instagram advertising for support coordination providers.
Google Ads captures families actively searching for coordinators. Meta Ads builds awareness among families who may not know coordination exists. Most successful providers use both channels together.
Effective support coordination campaigns typically require $1,500-$4,000 monthly for meaningful results. Investment scales with geographic coverage and growth objectives.
Video content introducing your team and explaining coordination value typically generates highest engagement. Carousel formats work well for showcasing different aspects of your service.
We implement Meta Pixel and Conversions API for comprehensive tracking of enquiries and leads attributed to specific campaigns.
Engagement begins within days. Campaigns typically reach optimal performance after 4-6 weeks as we learn what resonates with families in your target areas.
Yes, Meta offers precise location targeting. We build campaigns focused on areas where you have local presence and knowledge.
This is actually a strength of Meta advertising. Educational content introduces the concept to families who would never search for something they do not know exists.
Monthly reports covering reach, engagement, leads, cost per enquiry, and recommendations for improvement.
Still have questions? We're here to help.
Book a free strategy call