NDIS Sector Expertise
Deep understanding of how participants, families, and coordinators search for Supported Independent Living services.
Google Ads for Supported Independent Living
Attract Participants and Recruit Support Workers
SIL providers face a dual challenge: filling participant places while maintaining staffing levels to deliver services. We build Google Ads strategies that address both needs, creating separate campaigns for participant acquisition and support worker recruitment that run in parallel.
Separate campaigns for participants and recruitment
Target coordinators managing SIL transitions
Geographic targeting for your service areas
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
We Understand SIL Growth
Advertising That Solves Both Your Growth Challenges
SIL expansion requires new participants and additional staff. Most marketing approaches focus on one or the other. We develop integrated strategies that grow your participant base while building the workforce needed to serve them.
Multi-Stakeholder Targeting
Campaigns that reach participants directly and the support coordinators who help connect them with providers.
Geographic Precision
Target specific service areas with geo-targeted campaigns optimised for your coverage regions.
Measurable Results
Comprehensive tracking of enquiries, calls, and connections to measure campaign effectiveness.
Keyword Research
Understanding of NDIS-specific search terms and how potential participants find Supported Independent Living services.
Continuous Improvement
Ongoing optimisation to improve enquiry quality and reduce cost per connection.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual participant referrals, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of NDIS provider ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Coordinated Campaigns
Participant Acquisition and Staff Recruitment Working Together
Our dual-track approach ensures you never have participants without staff or staff without participants. Campaign pacing and geographic targeting are coordinated so growth happens sustainably in each service area.
1
Audit & Strategy
Deep analysis using benchmark data from $12M+ managed healthcare ad spend to build your winning strategy.
2
Creative & Copy
Custom ad creative and AHPRA-compliant copy written by healthcare marketing specialists.
3
Landing Pages
Conversion-optimised pages with stunning design, professional copy, and our proprietary tracking systems.
4
Advanced Tracking
Our tools push accurate conversion data back to Google, advanced UTM tracking, and real lead attribution.
5
Launch & Manage
Full campaign management with optimisation based on actual patient bookings, not vanity metrics.
Deep Dive
Google Ads Strategy for SIL Providers
Addressing the dual challenge of participant acquisition and workforce growth
The Dual Growth Challenge
Supported Independent Living providers face a challenge other NDIS services do not: growth requires both participants and staff. Accepting new participants without adequate support workers creates service quality issues. Hiring staff without participant growth creates unsustainable wage costs. Effective SIL marketing must address both sides of this equation.
We develop integrated Google Ads strategies with separate campaigns for participant acquisition and support worker recruitment. These campaigns are coordinated by geography and timing, ensuring your growth is sustainable and service quality is maintained.
Participant Acquisition Campaigns
Participants seeking SIL services typically search during major life transitions: leaving the family home, transitioning from group homes, or moving into their first independent living situation. We structure campaigns to capture these high-intent moments.
Keywords focus on the terms participants and families use: supported independent living, disability housing support, 24 hour disability support. Geographic targeting ensures you appear for searches in areas where you have capacity and staffing to take on new participants.
Support Worker Recruitment
Finding quality support workers is an ongoing challenge for SIL providers. We develop recruitment-focused campaigns that target job seekers in the disability sector and adjacent industries. Keywords include disability support worker jobs, SIL employment, and similar terms.
These campaigns highlight your workplace culture, training opportunities, and employee value proposition. Landing pages are designed to capture applications efficiently while qualifying candidates based on your requirements.
Coordinated Growth Management
The relationship between participant acquisition and staff recruitment campaigns is managed carefully. If you have capacity in a particular area, we increase participant-focused advertising there. If you need staff to support growth, we shift budget toward recruitment in that geography.
This coordinated approach prevents the common SIL growth trap: accepting participants you cannot adequately staff, or hiring workers you cannot keep busy. Marketing investment flows to wherever growth is needed most.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
SIL-Specific Features
Tools for Multi-Objective SIL Marketing
From participant-focused landing pages to support worker recruitment funnels, every campaign element is designed around the specific growth patterns of Supported Independent Living providers.
NDIS-Focused Campaigns
Campaigns designed specifically to reach NDIS participants and families seeking Supported Independent Living.
Service Area Targeting
Geographic targeting covering your specific service regions.
Call Tracking
Phone call tracking to capture and attribute calls from your campaigns.
Landing Pages
Conversion-optimised landing pages designed for Supported Independent Living providers.
Coordinator Targeting
Strategies to reach support coordinators who connect participants with providers.
Remarketing
Re-engage website visitors who showed interest but didn't enquire.
Competitor Monitoring
Ongoing monitoring of competitor advertising and positioning.
Monthly Reporting
Comprehensive reports on campaign performance and enquiry generation.
FAQ
Google Ads for SIL Providers Explained
all the time.
Answers to common questions about search advertising for Supported Independent Living services
Most Supported Independent Living providers invest between $2,000 and $5,000 monthly. Investment scales with geographic coverage and growth objectives.
Google Ads typically delivers strong results for Supported Independent Living providers, with cost per enquiry often between $40 and $80 depending on services and competition.
You can see enquiries within days of campaign launch. Campaigns typically reach optimal performance after 4-8 weeks of optimisation.
Yes, we create geo-targeted campaigns covering your specific service regions, whether metro, regional, or state-wide.
We develop strategies that reach both participants searching directly and the coordinators who help connect them with providers.
Comprehensive tracking of calls, form submissions, and enquiries with clear attribution to campaign sources.
We recommend a minimum 3-month commitment for optimisation, then offer month-to-month management.
We create service-specific campaigns targeting each area of your Supported Independent Living offering.
Yes, Google Ads and SEO complement each other. Ads provide immediate visibility while SEO builds long-term organic presence.
Monthly reports covering enquiry volume, cost per enquiry, geographic performance, and optimisation recommendations.
We integrate with major healthcare and NDIS systems including Splose, plus leading CRMs. This lets us track actual participant referrals and bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking or CRM system where possible, tracking which ad clicks become real clients. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. NDIS and healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call