Google Ads for Supported Independent Living

Yes. We weight targeting and budget toward the specific homes and regions where you have rooms to fill, and ease off areas that are already at capacity. As vacancies change, we adjust the pacing so spend follows your live availability.

We run them as separate streams. Shared SIL messaging speaks to housemate fit and the home environment, while individual living messaging speaks to autonomy and tailored support. Keeping them distinct means the enquiries you receive are clearer about what the person is looking for.

It does. Coordinators and Local Area Coordinators often research providers online when shortlisting for a participant, so your ads and pages are written for that audience. We also keep your provider visible to families who are part of the same decision, even when a coordinator drives it.

They tend to cluster around plan reviews, hospital or rehab discharge, and transitions out of the family home or a group setting. We align keyword themes and bidding with these triggers so you are visible when a decision is genuinely being made.

Through keyword framing, negative keyword management, and ad copy that sets expectations about funding and support model. We filter out queries that do not match SIL or your available support ratios, so your intake team spends time on workable enquiries.

Yes. We build geographic targeting around your actual home locations and service areas, and we can scale individual regions up or down based on where vacancies exist at any given time.

Where your systems allow, we track the journey from click through to enquiry, tour, and confirmed placement, and we use call tracking for phone enquiries. Reporting is framed around fill outcomes rather than click counts alone.

Copy describes your supports and living arrangements factually, avoids overstating outcomes, and respects participant dignity. We write within NDIS practice-standard expectations so your advertising reflects how you genuinely operate.

SIL has a fixed-cost dimension that most NDIS services do not: an empty rostered place still carries staffing cost. That makes vacancy-led pacing central to the approach, rather than simply maximising enquiry volume across the board.

We usually scale back rather than switch off entirely. Maintaining a lighter presence keeps coordinators and families aware of you, so when a place opens you are already in consideration rather than starting cold.

Recruitment and participant intake can run as parallel campaigns within a coordinated plan, with budget moving toward whichever a given region needs most. We keep the two clearly separated so their messaging and reporting do not blur together.

We suggest allowing a few months for the account to gather enquiry and placement data, then moving to month-to-month management. SIL consideration windows are long, so early weeks rarely show the full picture of what advertising is contributing.