The Dual-Pathway Website
Most SIL provider websites try to speak to everyone and end up connecting with no one. Participants researching services have fundamentally different needs from job seekers exploring career opportunities. Yet both audiences land on the same homepage. Without clear pathways, both groups struggle to find relevant information.
We design SIL websites with explicit dual pathways. From the homepage, visitors immediately see distinct options: one for participants and families, another for prospective employees. Each pathway leads to content designed specifically for that audience, with appropriate messaging, imagery, and conversion points.
Participant Experience Design
Participants and families researching SIL need to understand what daily life looks like, how support is provided, and what independence means in practice. We structure participant pathways around these questions, using visual content, participant testimonials, and clear explanations of your service model.
Service area pages target local searches, helping you appear when families search for SIL providers in specific locations. These pages combine location-specific information with your general service content, improving both search visibility and user experience.
Recruitment Pathway Development
Finding quality support workers is essential for SIL growth. Your website's careers section competes with job boards and other employers for attention. We develop careers content that communicates your employee value proposition: workplace culture, training opportunities, career progression, and the meaningful nature of support work.
Employee testimonials and day-in-the-life content help candidates understand what working with you involves. Application processes are streamlined to reduce friction while capturing the information your HR team needs to assess candidates effectively.
Geographic and Service Flexibility
SIL providers often cover multiple service areas with varying capacity. We build websites that accommodate this complexity, allowing you to highlight different locations, service types, and availability without creating confusing navigation. Service area pages can be individually updated as your coverage changes.
This flexibility extends to recruitment. Job listings can be location-specific, helping you target candidates in areas where you are actively hiring while reducing applications from unsuitable geographic areas.
