Therapy-Specific Targeting
Families search for specific therapies. We build campaigns for each service you offer: OT, speech pathology, physiotherapy, psychology, exercise physiology, and more.
NDIS Therapy Services Marketing Australia
Healthcare Marketing for NDIS Therapy Providers
NDIS therapy practices face a constant balancing act: generating enough referrals to fill capacity across OT, speech, physio, and psychology, without creating waitlists that frustrate families and risk losing them to competitors. We help you find that balance.
NDIS Therapy Google Ads
Run service-specific campaigns for OT, speech, physio, and more
NDIS Therapy SEO
Rank for therapy-specific searches in every area you serve
NDIS Therapy Websites
Help families understand each therapy service you offer
Therapy Recruitment Marketing
Attract allied health professionals to grow your team
Trusted by 100+ healthcare practices, including HotDoc, Better Rehab and AHTG
Our Director Has Been Seen On
Multi-Discipline Strategy
Service-Specific Campaigns That Fill Capacity Where You Need It
A mother searching for speech pathology is not the same as a coordinator seeking OT. We build targeted strategies for each therapy type you offer.
Waitlist-Aware Strategy
Long waitlists frustrate families. We help you balance demand across services, marketing therapies with capacity while managing expectations for services with waitlists.
Dual Referral Channels
Therapy referrals come through coordinators and direct family search. We build visibility in both channels, with strategies tailored to each pathway.
Multi-Location Coverage
Whether you operate clinic-based, mobile, or telehealth services, we build visibility across every location and delivery mode you offer.
Family-Accessible Communication
Families researching therapy options want to understand what each service involves. We help you explain OT, speech, and other therapies in accessible terms.
Therapist Recruitment Integration
Therapist shortages limit growth. We integrate recruitment marketing into your strategy, helping you attract the allied health professionals you need to expand capacity.
The NDIS Therapy Landscape
Balancing Demand Across Multiple Services
Multi-discipline therapy practices have complex marketing needs. Each service has its own demand patterns, search behaviours, and capacity constraints.
Service-Specific Dynamics
A mother searching for 'speech pathologist NDIS near me' has different needs than a support coordinator looking for an OT to complete functional assessments. Each therapy type attracts different searches, has different referral patterns, and may have different capacity constraints within your practice.
Effective therapy marketing addresses these differences. That means service-specific landing pages, targeted campaigns for each therapy type, and messaging that speaks to the particular concerns of families seeking that service.
The Coordinator Channel
Support coordinators are significant referral sources for NDIS therapy, particularly for psychology and occupational therapy. Coordinators need therapists they can rely on for quality reports, timely service delivery, and professional communication.
Building visibility with coordinators complements direct family marketing. Professional networking, industry presence, and demonstrating your quality and reliability all contribute to coordinator referrals.
The Family Channel
Families increasingly find therapy providers through Google search. When a parent discovers their child needs speech pathology or OT, they search. When a family needs psychology support after a crisis, they search. Being visible in these search moments captures families at the point of need.
We build strategies that capture these searches with service-specific and location-specific visibility, reaching families wherever they are looking.
Service-Specific Strategies
Targeted Campaigns for Every Therapy You Offer
From speech pathology to psychology, we build the marketing systems that fill your books with the right participants for each service.
High-Intent Search
Google Ads
Google Ads campaigns informed by first-party data across healthcare accounts. We benchmark, optimise, and outperform at a level most agencies can't seem to match.
Explore Google Ads Social Advertising
Meta Ads
Facebook and Instagram campaigns built to reach your ideal patients. 44,000+ leads generated.
Explore Meta Ads Organic Growth
SEO
Healthcare SEO strategies to rank for high-intent local searches. Done for 100+ medical practices.
Explore SEO Services Digital Experience
Website Design
Conversion-optimised medical websites with seamless booking integrations and AHPRA compliance built in.
Explore Website Design Conversion Science
CRO
Data-driven A/B testing and funnel optimisation to maximise patient booking conversion rates.
Explore CRO Services Campaign Pages
Landing Pages
Purpose-built campaign pages that convert ad clicks into booked appointments. Every element tested and optimised.
Explore Landing PagesAnalytics & Reporting
Custom dashboards and transparent reporting that show exactly where your marketing dollars go.
Content Marketing
AHPRA-compliant medical copywriting that educates patients and builds trust.
Email Marketing
Automated patient nurture sequences to keep patients engaged between appointments.
Social Media
Full-service social media management. AHPRA-compliant content that builds your brand.
Reputation Management
Review generation and response management for healthcare practices.
Marketing Strategy
End-to-end healthcare marketing strategy. We audit, plan, and build a roadmap tailored to your practice goals and budget.
TikTok Ads
Reach younger patient demographics. Authentic video content for cosmetic, dental, and allied health.
ChatGPT Ads
Reach patients researching health topics in AI conversations. Early mover advantage.
AI & Automation
Streamline your practice with automated workflows, CRM integrations, and smart booking systems.
Not sure which services fit your healthcare practice?
Book a Free Strategy CallMedical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Capacity-Aligned Growth
Growing at the Pace Your Team Can Sustain
Therapist shortages mean you cannot always take everyone who wants services. Strategic marketing matches demand to capacity.
The Waitlist Challenge
Many NDIS therapy providers operate with waitlists for some or all services. Long waitlists frustrate families and create risk: families waiting too long may find alternative providers. But reducing waitlists requires either increasing capacity (hiring more therapists) or reducing demand (which feels counterintuitive).
We help you think strategically about waitlist dynamics. That might mean marketing services with capacity while managing expectations for waitlisted services. It might mean using waitlist periods to nurture relationships with waiting families. And it often means integrating recruitment marketing to grow your team.
Recruitment as Growth Strategy
For many therapy practices, growth is constrained by therapist availability rather than participant demand. Finding and retaining quality allied health professionals is challenging across the sector. Strong employer branding helps attract therapists looking for supportive supervision, professional development, and meaningful work.
We integrate recruitment into your overall marketing strategy, building visibility with potential team members alongside visibility with families and coordinators.
Private and NDIS Balance
Many therapy providers serve both NDIS participants and private clients. Each audience requires different messaging about funding, fees, and service delivery. We help you build segmented strategies that address each audience appropriately without confusing either.
Common Questions
Therapy Provider Growth
Questions
Practical answers from a team that works with NDIS therapy providers every day
Through support coordinator referrals, direct family search, word of mouth, and referrals from other providers. The mix varies by therapy type and location. OT and speech often see more direct family search. Psychology frequently comes through coordinator referrals. We build strategies for your specific situation.
Yes. Families search for specific therapies. A mother searching for speech pathology is not the same as a coordinator seeking OT for a participant. Service-specific pages and campaigns capture these distinct searches.
Focus on attracting ideal participants who are worth the wait, building reputation for when capacity opens, and supporting therapist recruitment to increase capacity. Marketing can also promote services with shorter waitlists while managing demand for others.
Professional networking, industry visibility, quality service delivery, and reliable reporting all help. Coordinators recommend therapists they trust. Demonstrating that trust through consistent quality builds referral relationships.
Location-specific pages and local SEO for each region ensure visibility wherever you provide services. Whether clinic-based, mobile, or telehealth, each service area needs its own visibility strategy.
Most growing therapy providers invest between $2,000 and $5,000 monthly. Investment scales with locations, therapy types offered, and growth objectives balanced against capacity.
Absolutely. Allied health shortages make recruitment marketing essential for growth. Strong employer brand, professional development opportunities, and positive workplace culture attract therapists. We can build recruitment into your overall strategy.
Many therapy providers serve both NDIS participants and private clients. Segmented strategies address each audience with appropriate messaging about funding, fees, and service delivery.
Still have questions? We're here to help.
Book a free strategy callReady to Grow Your Therapy Practice?
Strategic Growth Across Your Service Mix
Tell us about your therapy services, your capacity across each discipline, and your growth objectives. We will show you how to fill your books strategically.
Service-specific campaigns
Capacity-aligned approach
Recruitment integration
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