NDIS Sector Expertise
Deep understanding of how participants, families, and coordinators search for Therapy Services services.
Google Ads for Therapy Services
Fill Your Caseloads Across Multiple Therapy Disciplines
NDIS therapy providers often deliver multiple disciplines: occupational therapy, speech pathology, physiotherapy, psychology. Each discipline has different search patterns and participant needs. We build coordinated campaign structures that fill caseloads across your entire team.
Discipline-specific campaign structures
Waitlist management through demand pacing
Referral pipeline from coordinators and GPs
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Multi-Discipline Expertise
Campaigns That Fill Caseloads Across Your Team
Managing demand across multiple therapy disciplines requires sophisticated campaign structures. We build advertising that directs enquiries to the right services, balancing caseloads across your team while avoiding overwhelming individual therapists.
Multi-Stakeholder Targeting
Campaigns that reach participants directly and the support coordinators who help connect them with providers.
Geographic Precision
Target specific service areas with geo-targeted campaigns optimised for your coverage regions.
Measurable Results
Comprehensive tracking of enquiries, calls, and connections to measure campaign effectiveness.
Keyword Research
Understanding of NDIS-specific search terms and how potential participants find Therapy Services services.
Continuous Improvement
Ongoing optimisation to improve enquiry quality and reduce cost per connection.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual participant referrals, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of NDIS provider ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Demand Management
From Open Caseloads to Waitlist Management
Therapy practices face fluctuating demand. We adjust campaign intensity based on your capacity, scaling up when you have availability and dialling back to manage waitlists. This responsive approach keeps your team consistently utilised.
1
Audit & Strategy
Deep analysis using benchmark data from $12M+ managed healthcare ad spend to build your winning strategy.
2
Creative & Copy
Custom ad creative and AHPRA-compliant copy written by healthcare marketing specialists.
3
Landing Pages
Conversion-optimised pages with stunning design, professional copy, and our proprietary tracking systems.
4
Advanced Tracking
Our tools push accurate conversion data back to Google, advanced UTM tracking, and real lead attribution.
5
Launch & Manage
Full campaign management with optimisation based on actual patient bookings, not vanity metrics.
Deep Dive
Google Ads Strategy for NDIS Therapy Providers
Managing multi-discipline advertising and waitlist demand effectively
The Multi-Discipline Challenge
NDIS therapy providers often deliver multiple services: occupational therapy, speech pathology, physiotherapy, psychology, exercise physiology. Each discipline attracts different searchers with different needs. A parent seeking speech therapy for their child searches differently from an adult seeking occupational therapy assessment.
We build campaign structures that reflect this complexity. Separate ad groups target each discipline with appropriate messaging and keywords. Landing pages speak specifically to the concerns of each therapy type. This discipline-specific approach outperforms generic therapy advertising.
Balancing Caseloads
Therapy practices often struggle with uneven demand. Speech pathology might have a three-month waitlist while occupational therapy has immediate availability. Advertising without regard to capacity creates frustrated families and overwhelmed clinicians.
We coordinate with your practice to understand current capacity across disciplines and locations. Campaign budgets and bid strategies are adjusted to direct demand where you have availability. As caseloads fill, we reduce advertising intensity to manage waitlist growth.
Waitlist Management Strategy
For disciplines with existing waitlists, advertising strategy shifts from acquisition to relationship building. We develop remarketing campaigns that keep your practice top of mind for families who may wait months for appointments. Email capture allows ongoing communication with waitlisted families.
When capacity opens, we can quickly increase advertising to fill newly available slots. This responsive approach keeps your team consistently utilised without creating unmanageable demand spikes.
Building Referral Relationships
NDIS therapy referrals often come through support coordinators, GPs, and paediatricians. While these professionals may not click on ads themselves, advertising creates brand awareness that influences their recommendations. Families who mention seeing your advertising may receive warmer referrals from professionals already familiar with your practice.
We develop content and landing page strategies that speak to both direct searchers and the professionals who influence referral decisions. This comprehensive approach builds your practice's reputation across the referral ecosystem.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Therapy-Specific Features
Tools for Allied Health Marketing
From discipline-specific landing pages to therapist profiles that build trust, every campaign element is designed around the unique referral patterns of NDIS therapy services.
NDIS-Focused Campaigns
Campaigns designed specifically to reach NDIS participants and families seeking Therapy Services.
Service Area Targeting
Geographic targeting covering your specific service regions.
Call Tracking
Phone call tracking to capture and attribute calls from your campaigns.
Landing Pages
Conversion-optimised landing pages designed for Therapy Services providers.
Coordinator Targeting
Strategies to reach support coordinators who connect participants with providers.
Remarketing
Re-engage website visitors who showed interest but didn't enquire.
Competitor Monitoring
Ongoing monitoring of competitor advertising and positioning.
Monthly Reporting
Comprehensive reports on campaign performance and enquiry generation.
FAQ
Google Ads for NDIS Therapy Providers Explained
all the time.
Answers to common questions about search advertising for allied health and therapy services
Most Therapy Services providers invest between $2,000 and $5,000 monthly. Investment scales with geographic coverage and growth objectives.
Google Ads typically delivers strong results for Therapy Services providers, with cost per enquiry often between $40 and $80 depending on services and competition.
You can see enquiries within days of campaign launch. Campaigns typically reach optimal performance after 4-8 weeks of optimisation.
Yes, we create geo-targeted campaigns covering your specific service regions, whether metro, regional, or state-wide.
We develop strategies that reach both participants searching directly and the coordinators who help connect them with providers.
Comprehensive tracking of calls, form submissions, and enquiries with clear attribution to campaign sources.
We recommend a minimum 3-month commitment for optimisation, then offer month-to-month management.
We create service-specific campaigns targeting each area of your Therapy Services offering.
Yes, Google Ads and SEO complement each other. Ads provide immediate visibility while SEO builds long-term organic presence.
Monthly reports covering enquiry volume, cost per enquiry, geographic performance, and optimisation recommendations.
We integrate with major healthcare and NDIS systems including Splose, plus leading CRMs. This lets us track actual participant referrals and bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking or CRM system where possible, tracking which ad clicks become real clients. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. NDIS and healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call