The Multi-Discipline Challenge
NDIS therapy providers often deliver multiple services: occupational therapy, speech pathology, physiotherapy, psychology, exercise physiology. Each discipline attracts different searchers with different needs. A parent seeking speech therapy for their child searches differently from an adult seeking occupational therapy assessment.
We build campaign structures that reflect this complexity. Separate ad groups target each discipline with appropriate messaging and keywords. Landing pages speak specifically to the concerns of each therapy type. This discipline-specific approach outperforms generic therapy advertising.
Balancing Caseloads
Therapy practices often struggle with uneven demand. Speech pathology might have a three-month waitlist while occupational therapy has immediate availability. Advertising without regard to capacity creates frustrated families and overwhelmed clinicians.
We coordinate with your practice to understand current capacity across disciplines and locations. Campaign budgets and bid strategies are adjusted to direct demand where you have availability. As caseloads fill, we reduce advertising intensity to manage waitlist growth.
Waitlist Management Strategy
For disciplines with existing waitlists, advertising strategy shifts from acquisition to relationship building. We develop remarketing campaigns that keep your practice top of mind for families who may wait months for appointments. Email capture allows ongoing communication with waitlisted families.
When capacity opens, we can quickly increase advertising to fill newly available slots. This responsive approach keeps your team consistently utilised without creating unmanageable demand spikes.
Building Referral Relationships
NDIS therapy referrals often come through support coordinators, GPs, and paediatricians. While these professionals may not click on ads themselves, advertising creates brand awareness that influences their recommendations. Families who mention seeing your advertising may receive warmer referrals from professionals already familiar with your practice.
We develop content and landing page strategies that speak to both direct searchers and the professionals who influence referral decisions. This comprehensive approach builds your practice's reputation across the referral ecosystem.
