Healthcare Compliance
All campaigns designed to comply with Pharmacy Board guidelines, TGA requirements, and Google's healthcare advertising policies.
Google Ads for Pharmacy Practices
Capture Customers Searching for Health Solutions
When someone searches for a pharmacy near them or specific health products, you need to appear. We understand pharmacy advertising regulations and know how to promote your services, health screenings, and professional consultations while staying compliant.
Pharmacy Board compliant campaigns
Promote professional services effectively
Track in-store visits and enquiries
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Pharmacy Advertising Specialists
Why Pharmacies Trust Us With Their Digital Advertising
Pharmacy advertising has unique constraints. Price advertising rules, professional service promotion guidelines, and TGA requirements for therapeutic goods. We understand these nuances.
High-Intent Targeting
Target customers actively searching for pharmacy services at the moment they're seeking care or health products.
Local Dominance
Capture customers in your service area with geo-targeted campaigns optimised for your pharmacy locations.
Measurable ROI
Comprehensive tracking of calls, directions requests, and in-store visits to measure your advertising return.
Keyword Expertise
Understanding of how customers search for pharmacy services, targeting keywords that actually drive foot traffic.
Continuous Optimisation
Ongoing bid management, keyword refinement, and ad testing to improve performance over time.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual customer visits and service bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of pharmacy ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Approach
From Strategy to Customers Through Your Door
A proven process that builds compliant campaigns designed to drive both foot traffic and awareness of your professional services.
1
Audit & Strategy
Deep analysis of your market, competition, and opportunities. Strategy built on benchmark data from healthcare campaigns.
2
Creative & Copy
Custom ad creative and compliant copy written by healthcare marketing specialists who understand pharmacy regulations.
3
Landing Pages
Conversion-optimised pages with clear service information and directions to your pharmacy locations.
4
Advanced Tracking
Track calls, directions, and store visits with attribution back to specific campaigns and keywords.
5
Launch & Manage
Full campaign management with optimisation based on actual customer behaviour, not vanity metrics.
Pharmacy Advertising Expertise
What Makes Pharmacy Google Ads Different
Pharmacy advertising operates under unique regulatory constraints. Here's how we navigate them.
Navigating Pharmacy Advertising Regulations
Pharmacies operate under a complex regulatory framework that affects what can be advertised and how. The Pharmacy Board of Australia has specific guidelines around professional advertising. The TGA regulates claims about therapeutic goods. And Google applies its own healthcare advertising policies on top of these.
This complexity is why many pharmacies struggle with Google Ads. Generic agencies often create campaigns that get disapproved or, worse, put pharmacies at regulatory risk. Our team has worked with pharmacies across Australia and understand these compliance requirements.
Our campaigns are built with these regulations in mind from the start. Claims are factual and permissible. Service descriptions meet professional advertising guidelines. Product advertising complies with TGA requirements.
Promoting Professional Services
Modern pharmacies offer far more than dispensing. Health screenings, vaccinations, medication reviews, sleep apnoea services, blood pressure monitoring, and more. These professional services represent significant growth opportunities.
Google Ads can effectively promote these services to customers who might not know their local pharmacy offers them. Someone searching for a flu vaccination, blood pressure check, or health screening can discover that your pharmacy provides convenient access to these services.
We build campaigns around your specific service offerings, targeting customers searching for each service in your local area.
Driving Foot Traffic
Unlike many healthcare businesses, pharmacy success often depends on physical visits. Customers who arrive for one service often purchase additional products. Building foot traffic is valuable beyond the immediate transaction.
Google Ads offers specific features for driving store visits: location extensions, call extensions, and direction-based conversions. We configure campaigns to maximise these signals, tracking not just clicks but actual visits to your pharmacy.
For multi-location pharmacy groups, this becomes particularly powerful. Individual location campaigns with specific targeting ensure each pharmacy captures its local market.
Competing With Discount Chains
Community pharmacies face competition from discount chains with significant advertising budgets. Competing on price alone isn't sustainable. The opportunity lies in highlighting what differentiates your pharmacy: professional services, pharmacist consultations, personalised care.
Our campaigns position your pharmacy around these differentiators. Customers searching for health advice, professional guidance, or specific clinical services are more valuable than pure price shoppers.
This targeting approach typically delivers better returns than trying to compete on generic pharmacy searches where discount chains dominate.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Pharmacy Needs to
From keyword research to conversion tracking, we handle the complexity of pharmacy advertising.
Healthcare Ad Compliance
Campaigns designed to meet Pharmacy Board, TGA, and Google healthcare advertising requirements.
Service-Specific Targeting
Targeted campaigns for health screenings, vaccinations, professional consultations, and more.
Local Service Ads
Google Local Service Ads management for prominent visibility in local searches.
Call Tracking
Phone call tracking with attribution to campaigns and keywords.
Store Visit Tracking
Measure in-store visits driven by your Google Ads campaigns.
Remarketing
Re-engage website visitors who researched but haven't visited your pharmacy.
Competitor Monitoring
Ongoing competitive analysis and positioning against other pharmacies in your area.
Monthly Reporting
Comprehensive performance and ROI reports showing real business impact.
Common Questions
Pharmacy Google Ads
Explained
What pharmacy owners ask us most about Google Ads for customer acquisition.
Most pharmacies invest between $2,000 and $6,000 monthly depending on location competition and growth goals. We can start with a test budget before scaling.
Many pharmacies see cost per new customer between $15 and $50 depending on services promoted and local competition.
You can see enquiries within days. Campaigns typically reach peak performance after 4 to 8 weeks of optimisation.
Most pharmacy services can be advertised with compliant copy. Professional services, health screenings, vaccinations, and more. We guide you through applicable regulations.
All advertising for therapeutic goods complies with TGA requirements. We know what claims are permissible and structure campaigns accordingly.
We manage the entire verification process including documentation preparation and submission.
Yes, they complement each other effectively. Google Ads delivers immediate visibility while SEO builds long-term organic presence.
We design compliant campaigns from the start. If issues arise, we resolve them quickly based on our experience with pharmacy advertising.
Google's store visit tracking measures customers who click your ads and then visit your physical location.
Monthly reports with performance data, conversion metrics, and clear ROI calculations for your pharmacy.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual customer visits and service bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call