We Know Radiology Search Behaviour
We've analysed thousands of imaging-related searches. We know which modality keywords convert and which waste budget.
Google Ads for Radiology Practices
Capture Patients Searching for Diagnostic Imaging
Every day, patients search for MRI near me, bulk bill ultrasound, and CT scan appointments. Referring doctors search for imaging partners they can trust. With a decade of healthcare advertising experience, we know how to reach both audiences at the moment they're ready to book or refer.
AHPRA-compliant campaigns from day one
Target both patients and referrers
A decade running healthcare campaigns
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The Healthcare Ads Specialists
Why Radiology Practices Trust Us With Their Patient Acquisition
Our team has managed campaigns for imaging centres from standalone practices to multi-site operations. That experience shapes every campaign we build for radiology clients.
AHPRA-Compliant Ad Copy
All ad copy meets Medical Board advertising guidelines. Campaigns are built to stay compliant from day one.
Dual-Audience Targeting
Reach both patients searching for scans and GPs looking for referral partners. Different messaging for different audiences.
Modality-Specific Campaigns
Separate campaigns for MRI, CT, ultrasound, and X-ray capture patients searching for specific imaging services.
Bulk Billing Messaging
For practices offering bulk billed imaging, we emphasise no out-of-pocket costs to attract price-conscious patients.
Real Booking Tracking
Track actual appointment bookings, not just clicks. Know exactly what your cost per scan is.
Referrer Campaign Targeting
Dedicated campaigns targeting GPs and specialists searching for imaging partners with fast turnaround and quality reporting.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock.
A Decade of Healthcare Data
A decade of healthcare ad spend means your campaigns start with proven benchmarks, not guesswork.
How We Work
From Strategy to Booked Appointments
A proven approach refined across healthcare imaging campaigns. We start with what's working in your market, not guesswork.
1
Audit & Strategy
Deep analysis of your market, competition, and modality mix. Strategy built on benchmark data from imaging campaigns.
2
Keyword Research
Comprehensive keyword mapping for each modality based on how patients and referrers actually search.
3
AHPRA-Compliant Copy
Ad copy that converts while meeting Medical Board advertising guidelines. No compliance headaches.
4
Landing Pages
Conversion-optimised pages with clear booking paths, preparation information, and location details.
5
Launch & Optimise
Campaign management with ongoing optimisation based on actual bookings, not vanity metrics.
The Complete Guide
What Makes Radiology Google Ads Different
A decade of running campaigns for healthcare practices has taught us exactly what works for diagnostic imaging.
Understanding Radiology Search Behaviour
Radiology search behaviour differs significantly from other healthcare services. Patients typically search by modality: MRI near me, bulk bill ultrasound, CT scan appointment. They often have a referral in hand and are looking for the most convenient or affordable option to complete their imaging.
The other audience is referring practitioners. GPs and specialists search for imaging partners who offer fast turnaround, quality reporting, and reliable communication. These searches might include terms like radiology referral portal or diagnostic imaging for GPs.
Effective Google Ads for radiology needs to address both audiences with different messaging, different landing pages, and different conversion paths.
High-Value Modality Targeting
Not all imaging services are equal from a campaign perspective. MRI and CT scans represent higher-value procedures with correspondingly higher keyword costs but also higher returns. Ultrasound and X-ray searches tend to be higher volume with lower costs per click.
We build campaign structures that allocate budget strategically across modalities based on your practice's capacity, margins, and growth priorities. If you're looking to fill MRI slots, we focus there. If ultrasound volume is the goal, we adjust accordingly.
This modality-specific approach ensures your advertising investment aligns with your business objectives rather than spreading budget evenly across services.
The Bulk Billing Opportunity
For practices offering bulk billed imaging services, there's a significant opportunity to capture price-conscious patients. Searches for bulk bill ultrasound, no gap MRI, and Medicare covered CT scan represent patients actively looking for affordable imaging options.
These campaigns require different messaging than private imaging services. Emphasising zero out-of-pocket costs, Medicare coverage, and same day availability speaks directly to what these patients want to know.
Our team has seen bulk billing imaging practices achieve excellent cost-per-acquisition by targeting these specific search terms with landing pages that clearly communicate the no-gap benefit.
Building Referrer Relationships Through Search
While patient-direct campaigns drive immediate bookings, referrer-focused campaigns build sustainable volume over time. GPs who discover your practice through search and have a positive experience become ongoing referral sources.
Referrer campaigns target different keywords: radiology referral, diagnostic imaging partner, fast MRI reporting. Landing pages for these campaigns emphasise turnaround times, reporting quality, communication preferences, and the referrer portal experience.
The conversion action differs too. Rather than online booking, referrer campaigns focus on portal registration, information pack downloads, or direct contact from your referrer liaison team.
Location Strategy for Multi-Site Practices
Multi-site radiology practices face unique campaign challenges. Each location needs visibility in its local area while maintaining brand consistency and efficient budget allocation across sites.
We build location-specific campaigns with tailored geographic targeting, local keywords, and landing pages showing specific site information. Budget allocation can be adjusted based on each location's capacity and growth priorities.
This approach ensures patients find their nearest location while the practice maintains central control over messaging and budget.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Practice Needs to
From keyword research to booking tracking, we handle the technical details so you can focus on patient care.
Healthcare Ad Compliance
Campaigns designed to meet AHPRA and Google's healthcare advertising requirements.
Modality Campaigns
Targeted campaigns for MRI, CT, ultrasound, mammography, and other specific imaging services.
Referrer Targeting
Campaigns designed to reach GPs and specialists looking for imaging partners.
Call Tracking
Track phone enquiries with attribution to specific campaigns and keywords.
Booking Tracking
Integration with booking systems to track actual appointments, not just clicks.
Competitor Monitoring
Track what other imaging centres are doing and identify opportunities in your market.
Remarketing
Re-engage visitors who viewed your site but didn't book. Stay top of mind.
Monthly Reporting
Clear reports showing enquiries, cost per booking, and campaign performance by modality.
Common Questions
Radiology Google Ads
Answered
What radiology practice owners ask us most about running Google Ads for imaging services.
Most imaging centres invest between $3,000 and $8,000 monthly depending on modality mix and growth goals. High-value modalities like MRI may justify higher budgets.
Cost per booking typically ranges from $30 to $80 depending on modality and competition. MRI bookings cost more to acquire but deliver higher value.
You can see enquiries within days of launch. Campaigns typically reach optimal performance after 4 to 8 weeks of optimisation.
All ad copy is written to comply with Medical Board advertising guidelines. We know what's permitted and build compliance in from the start.
Yes. Separate campaigns for MRI, CT, ultrasound, and other services ensure messaging matches what patients are searching for.
Dedicated referrer campaigns target GPs and specialists searching for imaging partners, with messaging focused on turnaround, quality, and service.
Absolutely. Bulk billing campaigns use different messaging emphasising no gap costs and Medicare coverage to attract price-conscious patients.
Yes. We build location-specific campaigns ensuring each site has visibility in its catchment area with appropriate budget allocation.
We integrate with major radiology systems for booking tracking, so we optimise for actual appointments rather than just enquiries.
We connect directly to your booking system where possible. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend. Healthcare imaging advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call