Healthcare Compliance
All campaigns designed to comply with AHPRA guidelines, Google's healthcare policies, and relevant regulatory requirements.
Google Ads for Rehabilitation Practices
Reach Patients Ready to Start Their Recovery Journey
When someone searches for rehabilitation services, they've made a decision to get help. Whether recovering from surgery, managing a chronic condition, or rehabilitating an injury, these patients are ready to book. We help your practice appear at that moment of decision.
Condition and treatment-specific targeting
Referral and self-referral pathway capture
Track actual bookings, not just clicks
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Rehabilitation Marketing Specialists
Why Rehabilitation Practices Trust Our Patient Acquisition
We understand the rehabilitation patient journey. From initial injury to full recovery, we know how patients search and what motivates them to choose a provider.
High-Intent Targeting
Target patients actively searching for rehabilitation services at the moment they're ready to book.
Condition-Specific Campaigns
Targeted campaigns for post-surgical rehab, sports injuries, chronic conditions, and specialist treatment programs.
Measurable ROI
Comprehensive tracking of calls, online bookings, and enquiries to measure your cost per patient acquisition.
Referral Pathway Capture
Reach both self-referring patients and those researching providers after receiving a GP or specialist referral.
Continuous Optimisation
Ongoing bid management, keyword refinement, and ad testing to improve performance over time.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy and Cliniko. Track actual patient bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of healthcare ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Approach
From Search to Booked Appointment
A proven process that captures rehabilitation patients at their moment of decision and converts them into booked consultations.
1
Audit & Strategy
Deep analysis of your services, patient demographics, and local competition. Strategy built around your treatment specialisations.
2
Compliant Copy
AHPRA-compliant ad copy and landing page content that attracts patients while meeting healthcare advertising requirements.
3
Landing Pages
Conversion-optimised pages with clear treatment information, practitioner credentials, and easy booking paths.
4
Advanced Tracking
Track consultation bookings with attribution to specific campaigns, keywords, and conditions.
5
Launch & Manage
Full campaign management with optimisation based on actual booking data, not vanity metrics.
Rehabilitation Patient Acquisition
Understanding How Rehabilitation Patients Search
Rehabilitation patient acquisition requires understanding both the clinical journey and search behaviour at each stage.
The Rehabilitation Patient Journey
Rehabilitation patients come from multiple pathways. Some are self-referring after an injury or persistent pain. Others have been referred by GPs, surgeons, or specialists. Each pathway has different search behaviours and decision factors.
Self-referring patients often search for their condition first: back pain treatment, knee injury rehabilitation, shoulder recovery. They want to understand their options before choosing a provider. Referred patients often search for provider evaluation: rehabilitation clinic reviews, physiotherapy near me, best rehabilitation for knee replacement.
Effective Google Ads campaigns capture patients across all these pathways with appropriate messaging for each search intent.
Condition-Specific Campaign Structure
Rehabilitation encompasses diverse conditions and treatments. Sports injuries require different messaging than post-surgical rehabilitation. Chronic pain management differs from acute injury recovery. Paediatric rehabilitation has unique considerations compared to aged care.
We build condition-specific campaign structures that allow independent optimisation and budget allocation. This ensures your advertising investment reaches patients with conditions you specialise in treating, with messaging that resonates with their specific situation.
Treatment and Service Targeting
Beyond conditions, patients often search for specific treatments or services. Hydrotherapy, exercise physiology, occupational therapy, and specialist equipment all generate search volume. Patients who search for specific treatments often have clearer treatment expectations.
Campaigns targeting specific services can capture these informed patients who know what treatment approach they want and are evaluating providers who offer it.
Geographic Targeting for Rehabilitation
Rehabilitation typically requires multiple appointments over weeks or months. Patients strongly prefer convenient locations that fit into their recovery schedule. This makes geographic targeting particularly important.
We build campaigns with tight geographic focus around your practice locations, ensuring your advertising budget reaches patients who can realistically attend regular appointments.
Referral and Self-Referral Dynamics
Many rehabilitation patients have referrals but still research their options. A GP referral to physiotherapy doesn't mean the patient has chosen your practice. They'll often search to compare providers, read reviews, and evaluate options.
Campaigns can target both self-referring patients searching for treatment and referred patients evaluating providers, capturing patients regardless of their referral pathway.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Rehabilitation Practice Needs to
From keyword research to booking tracking, we handle the complexity of rehabilitation patient acquisition.
Healthcare Ad Compliance
Campaigns designed to meet AHPRA guidelines and Google's healthcare advertising requirements.
Condition-Specific Targeting
Targeted campaigns for post-surgical rehab, sports injuries, and chronic condition management.
Treatment Campaigns
Campaigns for specific services: hydrotherapy, exercise physiology, occupational therapy, and more.
Call Tracking
Phone call tracking with attribution to specific campaigns and keywords.
Landing Page Optimisation
Conversion-optimised landing pages for each condition and service.
Remarketing
Re-engage website visitors who researched but didn't book.
Competitor Monitoring
Ongoing competitive analysis and positioning in your market.
Monthly Reporting
Comprehensive performance and ROI reports showing appointments and cost per acquisition.
Common Questions
Rehabilitation Google Ads
Explained
What rehabilitation practice owners ask us most about Google Ads for patient acquisition.
Most rehabilitation practices invest between $2,000 and $6,000 monthly depending on services and local competition. Multi-location practices typically invest more.
Rehabilitation patient acquisition typically costs $40 to $90 depending on treatment type and market competition.
You can see enquiries within days. Campaigns typically reach peak performance after 4 to 8 weeks of optimisation.
We build condition-specific campaigns for post-surgical rehab, sports injuries, chronic conditions, work injuries, and other specialisations your practice treats.
All ad copy and landing page content is reviewed against AHPRA advertising guidelines. We know what claims are permissible.
Yes, with appropriate compliant messaging. We build campaigns for hydrotherapy, exercise physiology, and other treatment modalities.
We manage the entire verification process including documentation preparation and submission.
Monthly reports with appointment data, cost per acquisition by condition and treatment, and clear ROI calculations.
Yes. We integrate with popular practice management systems to track actual patient bookings, not just form submissions. This gives you accurate cost-per-patient data and helps us optimise toward the campaigns that drive real rehabilitation appointments.
We implement conversion tracking that connects to your booking system and call tracking that records which campaigns generate phone bookings. You see which keywords and ads drive patients who actually book rehabilitation appointments, not just those who click.
We offer a free audit of your current campaigns. Many rehabilitation practices come to us after being disappointed by generalist agencies who do not understand rehabilitation patient pathways or AHPRA compliance requirements. We can show you specific opportunities being missed.
Yes. Call tracking is included in our management. Every phone enquiry is attributed to the specific campaign, ad group, and keyword that generated it. You know exactly what drives patient bookings to your rehabilitation practice.
Still have questions? We're here to help.
Book a free strategy call