Google Ads for Sleep Clinics

We split them. Sleep studies, CPAP therapy and supplies, and specialist consultations attract different searchers at different values, so separate campaigns let us set budgets and bids independently and read cost per booking for each accurately.

We run them as distinct ad groups with their own copy and geographic settings. In-lab studies need a patient willing to attend your facility, so targeting stays tighter, while home studies can reach a wider area where you deliver them.

Yes. Many people describe symptoms long before they know the clinical term. We build keyword sets around everyday phrases such as loud snoring or constant daytime fatigue and route those searchers to a page that explains assessment options.

Referred patients frequently compare clinics online before deciding where to book, even with a referral in hand. Campaigns aimed at that stage focus on convenience, wait times, and eligibility so your clinic stays a strong option during that comparison.

It can capture returning users searching for replacement masks, tubing, filters, and devices. We treat consumables as a separate intent from new therapy searches so this recurring demand is reflected in its own campaign and budget.

Where eligibility or bulk billing applies to your services, we state it factually in ad copy and on landing pages. We keep this accurate to your actual offering rather than implying coverage that may not apply to every patient.

We connect tracking to your booking platform where possible so confirmed studies and consultations register as conversions. Phone enquiries are captured through call tracking, giving a view of genuine bookings instead of form fills alone.

It depends on your service mix, catchment, and local competition. After a discovery call we propose a budget that lets diagnostics, CPAP, and consultations each gather enough data, rather than spreading spend too thin across all three.

Enquiries can appear within the first days of going live. Performance generally stabilises over roughly four to eight weeks as we gather conversion data and refine bids, keywords, and budget allocation across your services.

Certain sleep medicine advertising can fall under Google's healthcare and medicines policies. We prepare and submit the required documentation and structure campaigns to meet the applicable rules so ads can run without avoidable disapprovals.

We work with common practice management and booking platforms used in Australian clinics, including systems such as Cliniko, alongside leading CRMs. The aim is to tie confirmed appointments back to the campaigns that produced them.

Yes. We offer an account audit at no cost that often surfaces wasted spend or missed segments, such as untapped CPAP supply demand or weak symptom-stage targeting that generalist agencies tend to overlook in sleep medicine.