National Campaign Expertise
Unlike local healthcare marketing, telehealth campaigns target nationally. We know how to structure campaigns for scale while maintaining efficiency.
Google Ads for Telehealth Providers
Convert Patients Who Want Healthcare On Their Terms
Patients searching for telehealth want convenience without compromising quality. They need to trust you before they book. With a decade of experience marketing virtual care, we know how to capture these patients at the moment they're ready for a consultation.
Marketing telehealth since before it was mainstream
National campaigns with state-based targeting
Trust-building landing pages included
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Virtual Care Marketing Specialists
Why Telehealth Providers Choose Our Google Ads Expertise
Telehealth is a different marketing challenge. National reach, trust-building at scale, compliance across jurisdictions. Our team has been solving these problems since virtual care was a novelty.
Trust-Building Landing Pages
Patients need to trust virtual care. Landing pages built to address concerns and establish legitimacy before asking for the booking.
Service-Specific Targeting
Whether it's mental health, prescriptions, specialist consultations, or general telehealth, we target the specific services you offer.
State-Based Licensing Targeting
If your practitioners are licensed in specific states, we geo-target accordingly. No wasted spend on patients you can't serve.
Platform Compliance
Healthcare advertising on Google requires verification and policy compliance. We handle the process and keep campaigns running.
Real Conversion Tracking
Track actual consultation bookings, not just clicks. Know your true cost per patient.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual patient consultations, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of telehealth ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Methodology
From Market Analysis to Booked Consultations
A structured approach built for the unique challenges of telehealth patient acquisition at scale.
1
Market Analysis
Assess competitive landscape, search volumes, and opportunities across your target markets and services.
2
Keyword Strategy
Comprehensive keyword mapping based on how patients search for telehealth services. We know what converts.
3
Trust-Focused Copy
Ad copy that addresses patient concerns about virtual care while meeting AHPRA guidelines and Google policies.
4
Conversion Landing Pages
Pages designed to build trust, explain your process, and convert visitors into booked consultations.
5
Launch & Scale
Campaign management with optimisation based on actual booking data. Scale what works.
The Telehealth Advantage
Winning at National-Scale Healthcare Advertising
Virtual care presents unique marketing opportunities. Here's how we help telehealth providers capture them.
The Trust Challenge in Virtual Care
When a patient books with a telehealth provider, they're placing significant trust in a service they've never visited, with practitioners they've never met. Unlike traditional healthcare where a physical clinic provides tangible reassurance, telehealth must build complete trust through digital touchpoints alone.
This makes every element of your Google Ads campaign critical. The ad copy must convey legitimacy and professionalism. The landing page must address every concern a sceptical patient might have. The booking process must feel secure and straightforward.
Our team has been marketing telehealth since before it became mainstream. We know the specific objections patients have about virtual care and exactly how to address them through advertising.
National Campaigns With Precision Targeting
Telehealth providers have a unique advantage: they can serve patients anywhere their practitioners are licensed. This opens up national-scale patient acquisition that local healthcare providers cannot access.
However, national campaigns require different strategies than local ones. Budget allocation across states, bidding strategies for competitive metro markets versus regional areas, and targeting adjustments based on practitioner licensing all require careful management.
For providers with state-specific restrictions, we build campaign structures that ensure spend only reaches patients in serviceable areas. No wasted budget on enquiries you cannot fulfil.
Service-Specific Patient Acquisition
Telehealth providers often offer multiple services: mental health consultations, prescription renewals, specialist referrals, or condition-specific care. Each service attracts different patients with different search behaviours and different concerns.
A patient searching for an online mental health consultation has different needs than someone seeking a prescription renewal. The keywords, ad messaging, and landing page content should reflect these differences.
We build service-specific campaign structures that allow independent optimisation and budget allocation based on your priorities and what's converting best.
Competing With Large Platforms
The telehealth market includes well-funded platforms with substantial advertising budgets. Competing head-to-head on generic terms can be expensive and inefficient for independent providers.
Our approach focuses on specificity. Targeting particular conditions, services, or patient needs where you have genuine expertise. Building campaigns around what makes your service unique rather than competing on generic telehealth terms.
This approach typically delivers better returns than trying to outspend larger competitors on broad terms.
Compliance at Scale
Healthcare advertising on Google requires healthcare verification and ongoing policy compliance. For telehealth, additional scrutiny often applies given the regulatory environment around virtual prescribing and remote consultations.
We manage the entire compliance process: healthcare verification applications, policy adherence in all ad content, and quick resolution if any issues arise. Your campaigns stay live and compliant.
Combined with AHPRA guideline compliance in all content, you can be confident your advertising meets all applicable requirements while still driving patient acquisition.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"We went from 350 to 6,500 patients in under 15 months. Casey and his team's automated bookings, patient digital scripts, SAS approvals and reminders cut our admin load by over 90% — and patient retention jumped by more than 450% because of their patient features."
Complete Campaign Management
Everything You Need to Grow
From national keyword research to conversion tracking, we handle the complexity of telehealth advertising.
National Reach
Campaigns structured to reach patients across Australia efficiently.
Healthcare Compliance
All campaigns meet Google's healthcare advertising policies and AHPRA guidelines.
Service Targeting
Targeted campaigns for specific telehealth services you offer.
Geographic Control
State-based targeting to match practitioner licensing where required.
Trust-Building Pages
Landing pages designed to convert sceptical visitors into patients.
Booking Integration
Seamless connection to your booking platform for frictionless conversions.
Remarketing
Re-engage visitors who researched but didn't book. Stay top of mind.
Performance Reporting
Clear reports showing cost per consultation and campaign performance.
Common Questions
Telehealth Google Ads
Explained
What telehealth providers ask us most about Google Ads for patient acquisition.
National telehealth campaigns typically require $3,000 to $8,000 monthly to be competitive. Investment scales with your service breadth and target markets.
Cost per consultation typically ranges from $25 to $70 depending on service type and competition. Specialist telehealth often sees higher costs but higher patient value.
We geo-target campaigns to specific states where your practitioners are licensed. No wasted spend reaching patients you can't legally serve.
Ad copy that addresses legitimacy concerns, landing pages with practitioner credentials, clear process explanations, and patient reviews. Trust is built through every touchpoint.
Yes. Separate campaigns for mental health, prescriptions, specialist consultations, or other services attract patients seeking specific care.
Enquiries can begin within days of launch. Campaigns typically reach optimal performance after 4 to 8 weeks of data and optimisation.
Large platforms have big budgets but often lack specificity. Targeting specific services or patient needs lets independent providers compete effectively.
Integration with your booking system to track actual consultations, not just form submissions. Know your true cost per patient.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual patient consultations, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call