National Audience Building
Reach potential patients across Australia based on demographics, interests, and health-related behaviours.
Meta Ads for Telehealth Providers
Make Virtual Care the Obvious Choice
Telehealth requires trust. Patients need to feel confident in a service they've never visited. Meta advertising builds that familiarity through consistent presence, practitioner visibility, and messaging that addresses concerns before they become objections.
National audience building at scale
Video content that builds practitioner trust
Service-specific targeting capabilities
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Social Advertising for Virtual Care
Why Telehealth Providers Trust Us With Brand Building
Social media is where trust is built before the first consultation. We understand how to use these platforms to establish the credibility telehealth requires.
Trust Through Visibility
Familiarity breeds trust. Regular exposure to your brand makes patients more likely to choose you when they need care.
Visual Trust Signals
Video and imagery showcasing your practitioners and process builds the trust that virtual care requires.
Service-Specific Targeting
Target audiences interested in specific services: mental health, weight management, prescriptions, or specialist care.
Lead Generation
Meta's native lead forms capture enquiries with minimal friction. Integrated with your booking systems.
Retargeting
Re-engage website visitors who researched but didn't book. Stay visible during their decision process.
How We Work
From Audience Strategy to Consultations
A proven approach that builds awareness, establishes trust, and converts social audiences into booked patients.
1
Audience Strategy
Build targeting based on your ideal patient profile, services, and geographic reach.
2
Creative Production
Professional video and imagery that builds trust in virtual care. Show your practitioners, explain your process.
3
Compliant Copy
Messaging that converts while meeting AHPRA guidelines and Meta's healthcare policies.
4
Tracking Setup
Meta Pixel and Conversions API for accurate tracking of leads and consultations across devices.
5
Launch & Optimise
Campaign management with optimisation based on actual booking data, not vanity engagement.
Social Strategy for Telehealth
Building Trust Through Social Advertising
Why Meta advertising is uniquely suited to the trust-building telehealth requires.
The Pre-Search Trust Advantage
Google captures patients who are already searching for telehealth. By that point, they're comparing options and may never have heard of your service. Meta advertising reaches them earlier, building familiarity before the decision moment arrives.
For telehealth, where trust is the primary barrier to booking, this early exposure is particularly valuable. A patient who has seen your practitioners in video ads, understood your process through carousel content, and encountered your brand multiple times is far more likely to book when they need virtual care.
This brand-building compounds over time. Early investment in awareness creates a foundation that makes all other marketing more effective.
Video Content That Builds Practitioner Trust
Telehealth patients are booking to see a doctor through a screen. Video advertising lets them see that doctor before they book, dramatically reducing the trust barrier.
Effective telehealth video content shows your practitioners speaking directly to camera, explaining their approach and what patients can expect. It demonstrates your consultation technology, shows how simple the booking process is, and addresses common concerns about virtual care.
We develop video creative that builds this trust systematically, testing different approaches to find what resonates with your target audience.
Service-Specific Audience Targeting
Different telehealth services attract different patients. Mental health consultations reach people experiencing anxiety or depression. Weight management appeals to those interested in health and fitness. Prescription services target people who value convenience.
Meta's interest and behaviour targeting allows us to reach these different audiences with messaging tailored to their specific needs and concerns. A mental health campaign emphasises privacy and practitioner credentials. A prescription service campaign emphasises convenience and speed.
This specificity improves conversion rates and ensures your budget reaches the patients most likely to book your particular services.
Retargeting for Complex Decisions
Telehealth booking decisions are rarely instant. Patients research, consider, and often return before booking. Retargeting ensures your brand stays visible throughout this decision process.
Someone who visited your website but didn't book might see a video testimonial in their Facebook feed the next day. A visitor who read about your mental health services might see targeted content addressing common concerns about online therapy.
This persistent visibility significantly increases conversion rates from website traffic, ensuring you capture patients who need multiple touchpoints before booking.
Compliance in Social Healthcare Advertising
Meta has specific policies for healthcare advertising, and AHPRA guidelines apply to all healthcare marketing regardless of platform. Navigating these requirements while still creating compelling content requires experience.
We build compliance into every campaign from the start. Claims are factual and supported. Testimonials meet guidelines. Targeting respects Meta's healthcare restrictions. The result is campaigns that run without disruption while still driving patient acquisition.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"We went from 350 to 6,500 patients in under 15 months. Casey and his team's automated bookings, patient digital scripts, SAS approvals and reminders cut our admin load by over 90% — and patient retention jumped by more than 450% because of their patient features."
Complete Social Management
Everything You Need for
From video production to lead tracking, we handle your entire Meta advertising presence.
National Targeting
Reach audiences across Australia based on your service coverage and licensing.
Interest Targeting
Target based on health interests, life stages, and behaviours relevant to your services.
Video Creative
Professional video content that builds trust in virtual care.
Lead Generation
Native lead forms that capture enquiries with minimal friction.
Retargeting
Re-engage website visitors with targeted follow-up messaging.
Lookalike Audiences
Find new patients who resemble your best existing patients.
Conversion Tracking
Track consultations with proper attribution across devices and sessions.
Performance Reporting
Clear reports on reach, engagement, leads, and cost per consultation.
Your Questions
Meta Ads for Telehealth
Answered
What telehealth providers ask us most about Facebook and Instagram advertising.
Google captures people actively searching. Meta builds awareness and trust before they search. For telehealth, where trust is essential, Meta's ability to build familiarity is particularly valuable.
Effective national campaigns typically require $2,500 to $6,000 monthly. Investment scales with geographic reach and service breadth.
Video showing your practitioners and process builds trust. Content that explains how telehealth works reduces barriers. We test multiple approaches to find what converts.
Interest targeting, demographic filters, and behaviour-based audiences reach people likely to need your services. Lookalike audiences based on existing patients expand reach efficiently.
Video featuring real practitioners, clear explanations of how telehealth works, and consistent brand presence all build the familiarity that leads to trust.
Engagement begins immediately. Lead generation campaigns typically reach optimal performance after 4 to 6 weeks of data and optimisation.
Yes. Campaigns for mental health reach different audiences than weight management or prescription services. We build service-specific targeting.
Monthly reports covering reach, engagement, leads, cost per consultation, and recommendations for improvement.
Still have questions? We're here to help.
Book a free strategy call