High-Intent Search Expertise
When someone searches 'urgent care open now' or 'after hours doctor near me', they are minutes from a decision. We know how to capture these searches and convert them before patients choose a competitor.
Urgent Care Centre Marketing Australia
Healthcare Marketing for Urgent Care Clinics
Patients searching for urgent care are making decisions in minutes, not days. After a decade of marketing healthcare, we know how to ensure your clinic appears at the exact moment someone needs you.
Trusted by 100+ healthcare practices, including HotDoc, Better Rehab and AHTG
Our Director Has Been Seen On
Why Urgent Care Centres Choose Us
We Understand High-Intent Healthcare Search
Urgent care marketing requires a different approach. Patients are not browsing. They need care now.
Local SEO for Urgent Moments
Your Google Business Profile and local search presence are everything in urgent care. We have optimised visibility for clinics competing for the same catchment and know what moves rankings when it matters most.
Speed-Focused Website Design
Urgent care websites need to answer three questions instantly: Are you open? Where are you? How do I get there? We build sites that convert in seconds, not minutes.
Google Ads for Immediate Care
Paid search captures patients who need care right now. We structure campaigns around high-intent keywords and ensure your ads appear when patients are ready to walk in.
AHPRA Compliance Built In
Medical Board advertising guidelines apply to urgent care just as they do to any medical practice. Every campaign we create complies from day one.
Competing with Hospital EDs
Many patients who go to emergency departments could be treated faster at urgent care. We help you capture those patients searching for alternatives to long ED waits.
Understanding Urgent Care
Patient Acquisition for Clinics Where Every Minute Counts
Urgent care marketing is not like marketing a GP clinic. The patient mindset is completely different, and your strategy needs to reflect that.
The Urgent Care Patient Psychology
Patients searching for urgent care are not comparing options leisurely. They have a sick child, a wound that needs attention, or symptoms that worry them. They want the first credible option that appears.
This changes everything about how we approach marketing. Speed matters. Clarity matters. Being visible at the exact moment of need is what drives bookings.
Our team has spent years understanding this psychology and building campaigns that meet patients in these urgent moments.
700+ Urgent Care Centres and Growing
Australia's urgent care sector is expanding rapidly. The Medicare Urgent Care Clinic (MUCC) program has added dozens of new clinics across the country, with more planned. Walk-in clinics and after hours services continue to grow as patients seek alternatives to long ED waits.
This growth means competition. In many areas, patients now have multiple urgent care options within a short drive. Your visibility in local search and paid advertising determines whether you capture that patient or lose them to a competitor.
Local Search is Your Battlefield
When a parent searches 'urgent care near me' at 7pm with a sick child, Google shows them options. The clinics that appear in the map pack, the ones with strong reviews and clear operating hours, get the patient.
We have optimised local search for urgent care centres across Australia. We know which factors move rankings, how to build the review profile that wins trust, and how to ensure your clinic appears when patients are searching.
The ED Alternative Message
Many urgent care patients are looking for an alternative to hospital emergency departments. They know their situation is not life-threatening, but they need care today. Long ED waits frustrate them.
Your marketing can capture these patients by clearly communicating what you treat, your typical wait times, and your operating hours. We help you position your clinic as the sensible choice for non-emergency urgent needs.
What We Deliver
Complete Patient Acquisition for Urgent Care
From local search dominance to high-intent Google Ads, every service shaped by urgent care expertise
High-Intent Search
Google Ads
Google Ads campaigns informed by first-party data across healthcare accounts. We benchmark, optimise, and outperform at a level most agencies can't seem to match.
Explore Google Ads Social Advertising
Meta Ads
Facebook and Instagram campaigns built to reach your ideal patients. 44,000+ leads generated.
Explore Meta Ads Organic Growth
SEO
Healthcare SEO strategies to rank for high-intent local searches. Done for 100+ medical practices.
Explore SEO Services Digital Experience
Website Design
Conversion-optimised medical websites with seamless booking integrations and AHPRA compliance built in.
Explore Website Design Conversion Science
CRO
Data-driven A/B testing and funnel optimisation to maximise patient booking conversion rates.
Explore CRO Services Campaign Pages
Landing Pages
Purpose-built campaign pages that convert ad clicks into booked appointments. Every element tested and optimised.
Explore Landing PagesAnalytics & Reporting
Custom dashboards and transparent reporting that show exactly where your marketing dollars go.
Content Marketing
AHPRA-compliant medical copywriting that educates patients and builds trust.
Email Marketing
Automated patient nurture sequences to keep patients engaged between appointments.
Social Media
Full-service social media management. AHPRA-compliant content that builds your brand.
Reputation Management
Review generation and response management for healthcare practices.
Marketing Strategy
End-to-end healthcare marketing strategy. We audit, plan, and build a roadmap tailored to your practice goals and budget.
TikTok Ads
Reach younger patient demographics. Authentic video content for cosmetic, dental, and allied health.
ChatGPT Ads
Reach patients researching health topics in AI conversations. Early mover advantage.
AI & Automation
Streamline your practice with automated workflows, CRM integrations, and smart booking systems.
Not sure which services fit your healthcare practice?
Book a Free Strategy CallMedical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Our Approach
Results Built on Healthcare Marketing Experience
We have seen what works for urgent care and what wastes budget. That knowledge shapes every campaign.
The Searches That Matter
Urgent care patients use specific search patterns. 'Urgent care near me', 'after hours doctor', 'walk-in clinic open now', 'doctor open Sunday'. These searches have clear intent and represent patients ready to act.
Our campaigns target these high-intent searches across both organic and paid channels. We prioritise the terms that actually drive walk-ins rather than wasting budget on broader healthcare searches that do not convert.
Website Design for Urgent Decisions
An urgent care website has one job: answer the patient's questions and get them through your door. They need to know you are open, where you are, and what you treat. They need this information in seconds.
We build urgent care websites that prioritise these essentials. Clear hours displayed prominently. Address with map integration. Services listed plainly. No scrolling through paragraphs to find what they need.
Reviews Build Trust Quickly
Patients choosing urgent care often have no existing relationship with your clinic. They are trusting you based on what they see online. Your Google reviews become your credibility.
A clinic with strong reviews gets chosen over one with few or mixed reviews. We help you build and maintain the review profile that wins patient trust in those decisive moments.
AHPRA Compliance for Urgent Care
Medical Board advertising guidelines apply regardless of your care model. We build all urgent care campaigns to comply with AHPRA requirements, so you can focus on patient care rather than worrying about advertising regulations.
Common Questions
What Urgent Care Centres
Ask Us
Answers informed by years of healthcare marketing experience
Local SEO and Google Ads are the primary channels. Patients search for urgent care at the moment of need, so visibility in these searches is decisive. Strong Google reviews also influence which clinic patients choose.
Google Ads campaigns targeting 'after hours doctor' and related searches perform well because they capture patients with immediate intent. Local SEO ensures you appear in map results. Clear website communication of your hours is essential.
Clear messaging about shorter wait times, the conditions you treat, and your operating hours helps patients self-select. Many people searching 'how long is ED wait' or 'alternative to emergency room' are looking for exactly what urgent care offers.
Medical Board advertising guidelines apply to all medical practitioners. We build campaigns that comply with AHPRA requirements while still effectively communicating your services and availability.
Reviews are critical because urgent care patients typically have no prior relationship with your clinic. They are trusting you based on what they see online. A strong review profile significantly influences which clinic patients choose.
Operating hours displayed prominently, clear address with map integration, list of conditions treated, wait time information if available, and easy-to-find contact details. Patients need answers in seconds, not minutes.
Paid search campaigns targeting searches like 'urgent care vs emergency room' and 'do I need to go to ED' capture patients in the decision-making moment. Content marketing can also build awareness of when urgent care is appropriate.
Most urgent care centres invest between $3,000 and $7,000 monthly depending on competition and catchment area. High-intent Google Ads typically require more investment than GP clinic marketing due to competitive keyword costs.
Still have questions? We're here to help.
Book a free strategy callReady to Grow Your Patient Volume?
Start the Conversation About Your Clinic
Tell us about your urgent care centre, your catchment area, and where you want to grow. We will share what we have learned from marketing healthcare and whether we are the right fit.
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