We Understand Urgent Search Behaviour
Patients searching for urgent care are in immediate need. We know which keywords signal urgency and how to capture these high-intent searches.
Google Ads for Urgent Care Centres
Appear When Patients Search for Urgent Care Now
Every hour, patients in your area search for urgent care. They need an after hours doctor. They want a walk-in clinic open now. With a decade of healthcare-specific Google Ads experience, we know how to put your centre in front of these high-intent patients at the exact moment they need immediate care.
AHPRA-compliant campaigns from day one
Track actual walk-ins, not just clicks
A decade running healthcare campaigns
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The Healthcare Ads Specialists
Why Urgent Care Centres Trust Us With Their Patient Acquisition
Our team has run thousands of healthcare campaigns. We understand the time-sensitive nature of urgent care searches and build campaigns that capture patients at the moment of need.
AHPRA-Compliant Ad Copy
All ad copy meets Medical Board advertising guidelines. Campaigns are built to stay compliant while communicating urgency and availability.
Time-Sensitive Targeting
Ad scheduling aligned with your operating hours. Increased bids during peak urgent care search times. Budget allocation that matches demand patterns.
Local Targeting Precision
Target patients within your catchment area who need care now. Geo-targeting ensures you only pay for clicks from patients who can actually visit.
Mobile-First Approach
Most urgent care searches happen on mobile. Campaigns optimised for mobile users with click-to-call and directions integration.
Real Walk-In Tracking
Track actual patient visits, not just clicks. Know exactly what your cost per new patient is with conversion tracking that matters.
Advanced Conversion Tracking
Integration with practice management systems. Track actual patient visits and phone calls, not just website traffic.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of healthcare ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
How We Work
From Strategy to Walk-In Patients
A proven approach refined across hundreds of healthcare campaigns. We start with what's working in urgent care markets, not guesswork.
1
Audit & Strategy
Deep analysis of your market, competition, and peak demand times. Strategy built on benchmark data from healthcare campaigns.
2
Keyword Research
Comprehensive keyword mapping focused on urgent intent signals. Capturing searches like 'urgent care near me' and 'after hours doctor'.
3
AHPRA-Compliant Copy
Ad copy that conveys availability and urgency while meeting Medical Board advertising guidelines. No compliance headaches.
4
Landing Pages
Conversion-optimised pages with clear wait times, services offered, operating hours, and directions.
5
Launch & Optimise
Campaign management with ongoing optimisation based on actual patient visits, not vanity metrics.
The Complete Guide
What Makes Urgent Care Google Ads Different
A decade of running campaigns for healthcare businesses has taught us exactly what works for urgent care patient acquisition.
The Urgency Factor in Patient Search
Urgent care searches are fundamentally different from standard healthcare searches. When someone searches for 'urgent care near me' or 'after hours doctor', they're not comparing options for next week. They need help now. This urgency creates both opportunity and challenge.
The opportunity is that these patients are highly motivated. They're not browsing. They're ready to act. The challenge is that they're also comparing quickly. Your ad needs to appear prominently and communicate the right information instantly: that you're open, nearby, and can see them soon.
Our team has spent years understanding these urgent search patterns for healthcare businesses across Australia. We know which keywords signal immediate need and how to structure campaigns that capture these high-intent moments.
Timing Is Everything
Urgent care search volume follows predictable patterns. Searches spike during evenings when standard GP clinics close. Weekends see sustained high volume. Public holidays drive significant demand. Understanding these patterns allows for strategic budget allocation.
We implement dayparting strategies that increase bids during peak urgent care hours while maintaining presence during slower periods. This approach ensures your budget works hardest when patient demand is highest.
For centres with variable hours or multiple locations, we build campaigns that automatically adjust to your actual availability. Patients only see ads when you can actually see them.
Mobile-First Is Non-Negotiable
The vast majority of urgent care searches happen on mobile devices. A patient with a sick child at 8pm isn't sitting at a desktop computer. They're on their phone, probably standing in their kitchen, trying to figure out where to go.
Our campaigns are built mobile-first. Ad copy is optimised for mobile display. Landing pages load fast and display critical information immediately. Click-to-call functionality is prominent. Directions are one tap away.
This mobile optimisation extends to tracking. We measure phone calls, direction requests, and website visits separately because each represents a different stage of patient intent.
What Conditions Do You Treat?
One of the most common urgent care searches includes the condition itself: 'urgent care for ear infection', 'walk-in clinic for stitches', 'after hours doctor for child fever'. These condition-specific searches represent patients who have already self-diagnosed their need for urgent care.
We build campaigns that target relevant condition keywords while remaining compliant with AHPRA guidelines. This approach captures patients who might otherwise struggle to find appropriate care for their specific situation.
The key is matching your centre's actual capabilities. We don't advertise services you don't offer. Instead, we focus on the conditions and treatments that your centre handles most effectively.
Compliance in Urgent Messaging
AHPRA guidelines apply to urgent care advertising just as they do to any healthcare promotion. The challenge is communicating urgency and availability while remaining compliant. Claims must be factual. Wait time statements need to be accurate. Service descriptions must reflect actual capabilities.
We've developed compliant approaches that effectively communicate what urgent care patients need to know: that you're open, that you can help with their condition, and that they can be seen soon. All without crossing regulatory lines.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Centre Needs to
From keyword research to walk-in tracking, we handle the technical details so you can focus on patient care.
Healthcare Ad Compliance
Campaigns designed to meet AHPRA and Google's healthcare advertising requirements.
Local Service Ads
Google Local Service Ads management for prominent visibility in urgent local searches.
After Hours Targeting
Campaigns optimised for evenings, weekends, and public holidays when urgent care demand peaks.
Call Tracking
Track phone enquiries with attribution to specific campaigns and keywords.
Directions Tracking
Track when patients click for directions, indicating strong intent to visit.
Competitor Monitoring
Track what competitors are doing and identify opportunities in your market.
Ad Extensions
Location, call, and sitelink extensions that help patients find you faster.
Monthly Reporting
Clear reports showing enquiries, cost per patient, and campaign performance.
Common Questions
Urgent Care Google Ads
Answered
What urgent care centre owners ask us most about running Google Ads for patient acquisition.
Most urgent care centres invest between $3,000 and $8,000 monthly depending on competition, location, and operating hours. Centres open extended hours typically invest more to capture after-hours demand.
Cost per new patient typically ranges from $25 to $70 depending on your market competition and the services offered. Urgent care often sees strong returns due to the high-intent nature of searches.
You can see enquiries within hours of launch. Urgent care campaigns often generate immediate results due to the time-sensitive nature of patient searches.
All ad copy is written to comply with Medical Board advertising guidelines. We know what's permitted and build compliance in from the start, even when communicating urgency.
Yes. We implement dayparting strategies that increase visibility during evenings, weekends, and public holidays when urgent care demand peaks.
We manage the entire healthcare verification process including documentation preparation and submission.
They complement each other well. Google Ads captures immediate urgent searches while SEO builds long-term organic presence for your centre.
We design compliant campaigns from the start. If issues arise, we resolve them quickly. Healthcare ad disapprovals are usually straightforward to fix.
We implement multiple tracking methods including call tracking, direction clicks, and integration with your patient management system where possible.
We build location-specific campaigns that direct patients to their nearest centre, with individual tracking and budget allocation for each location.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call