Your Google Ads need a second opinion.
Free Google Ads audit + roadmap. Find out which account changes to prioritise.
- See how much work your agency is actually doing
- Find out what's tracked, what's broken and what's double counting
- A full audit and roadmap, yours to keep. No strings attached
Get your free audit
You're in.
Opening live times for your free audit call…
- Free
- Yours to keep
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
Chris Jellis Founder, Domain HealthWe helped Chris scale Domain Health through to its sale (now Allied Kids Therapy).
- Healthcare enquiries tracked in 2025
- 44,500+
- Ad spend managed
- $12M+
- Healthcare clients
- 100+
Casey Jones, as featured in
The fine print.
There isn't much.
Yours to keep
A full, in-depth audit and roadmap. No strings attached.
Back within 7 days
Usually within 1 to 2 business days.
We never contact your agency
We only ever speak with you.
No follow-ups
No chasing and no hard sell. If you want to talk, you'll call us.
An honest answer
If your account's fine, or it's only minor issues, we'll tell you that.
No lock-in
If you do work with us: no long contracts, just 30 days' notice.
Audits are for Australian healthcare businesses running, or ready to run, Google Ads. We review every request first, and if we don't think an audit would be genuinely useful for you right now, we'll let you know.
Who we work with
Healthcare is all we do.
From solo practitioners to national groups, across almost every corner of Australian healthcare. We already know your funding streams, referral pathways and the rules you advertise under.
Written to Ahpra and TGA guidelines
Every ad and landing page is checked against Ahpra's advertising guidelines, TGA rules and Google's healthcare policies before it goes live. Because it's your registration on the line.
- GPs
- Dentists
- Physiotherapists
- Occupational therapists
- Speech pathologists
- Psychologists
- Chiropractors
- Podiatrists
- Exercise physiologists
- Dietitians
- Audiologists
- Optometrists
- Medical specialists
- Plastic and cosmetic surgeons
- Dermatology
- Cosmetic injectables
- Fertility and IVF
- Radiology and imaging
- Pathology
- Pharmacies
- Telehealth
- NDIS providers
- Aged care
- Mental health
- Weight loss clinics
- Sleep clinics
Sound familiar?
Symptoms we see every week.
Reports full of clicks, not bookings
Impressions, click-through rates and "great results". Meanwhile the phone isn't ringing.
Search terms you've never seen
Your budget paying for searches that were never going to book an appointment.
Settings Google switched on without asking
Display expansion, search partners and auto-applied recommendations quietly spending.
Tracking nobody's checked in months
Broken or double counted conversions, so Google optimises for the wrong thing.
Left untreated? Your budget quietly bleeds out.
Conversion actions
- Phone call from adLast conversion 2 hours ago Tracked
- Booking form submitNo conversions recorded since 3 July Broken
- Contact page viewSame enquiry counted twice Double counting
- Click to call (website)Same enquiry counted twice Double counting
The audit
Here's exactly what happens in your free audit.
Watch the 30-second walkthrough. Sample audit, illustrative data.
- 01
Change history
We start with your account's change history, so you'll know exactly how much work your agency is actually doing.
- 02
Conversion tracking
What's tracked, what's broken and what's double counting. If the tracking is wrong, every decision built on it is too.
- 03
The nerdy stuff
Then 40+ technical checks across bidding, keywords, settings and measurement, including:
- N-gram analysis
- Impression share lost to budget
- Impression share lost to rank
- Auction insights
- Quality Score components
- Keyword cannibalisation
- Broad match drift
- Performance Max search terms
- Brand exclusions
- Location presence settings
- Bid strategy learning status
- Conversion lag
- Attribution models
- Enhanced conversions
- Consent mode
- Offline conversion imports
- Call durations
- Search partners
- Display expansion
- Ahpra and TGA wording
- 04
Your roadmap
A clear, plain English roadmap: where we can help, and where we can't.
What you walk away with
A roadmap. Where we can help, and where we can't.
A full, in-depth audit and roadmap, in writing and yours to keep. If it's a fit, we take it from there: your Google Ads, landing pages, tracking and reporting, managed by one team. No lock-in contracts, just 30 days' notice.
Where we can help
- Overhaul the account: structure, keywords, bidding and budgets
- Set a clear strategic direction for each service and location
- Build custom landing pages that turn clicks into enquiries
- Fix your tracking, and feed calls and bookings back to Google*
- Manage performance hands-on, every week
- Report in plain English, and flag issues before you have to ask
Where we can't
- Guarantee results. Nobody honestly can
- Fix what's already working. If your account's fine, or it's only minor issues, we'll tell you
- Answer your front desk phone (we did try)
*Booking tracking depends on your booking software.
Results
Real accounts. Real screenshots.
Straight from our healthcare clients' Google Ads accounts. Names removed, numbers untouched.
- Neuro rehab clinic
$27.41 per conversion
563 conversions and 327 phone calls
- Allied health group
989 phone calls
1,293 conversions at $62.87 each
- Behaviour therapy clinic
637 phone calls
599 conversions at $49.53 each
- NDIS provider
629 conversions
346 phone calls at $66.44 per conversion
- Occupational therapy
214 phone calls
252 conversions at $58.44 each, for one niche service
- Podiatry clinic
9.07% conversion rate
95 conversions and 102 phone calls at $57.56
- Allied health clinic
- Therapy practice
Case study
Nearly 3x the referral enquiries. Same budget. One big change.
One of Australia's biggest allied health providers, operating nationally. We can't say who, but we can show you what happened.
What they didn't do
- Raise their budget
- Open new clinics
- Cut their prices
The one big change
They stopped running their Google Ads in-house and moved to Medical Marketing Group.
- referral enquiries within the first three months
- 3x
- lower cost per referral, on 21% less spend
- 74%
- the referral enquiries today, on the same budget
- Nearly 3x
- the cost per click today
- Half
Like-for-like referral form enquiries, anonymised. The first full quarter with MMG (July to September 2025) and September 2026, each compared with their last in-house quarter (February to April 2025).
Our work
Your ads are only as good as the page they land on.
We don't send your ad spend to a generic homepage. Every campaign gets its own custom landing pages, built to the same standard as the client websites below: fast, on brand, written to Ahpra and TGA guidelines, with calls and enquiries tracked.
Speech Clinic Speech pathology 
Vantage Health Doctor-led telehealth 
Primaera Clinician-led health programs 
HCPA Healthcare regulatory consultancy 
Audit Pilot NDIS compliance software
Shown: the live homepages of client websites we designed and built. The landing pages behind our clients' campaigns stay private, because they're part of what keeps those campaigns ahead.
Can we guarantee your Google Ads results?
No.
Results depend on your market, budget, services and how enquiries are handled.
Here's what we can promise
Straight answers
If your account's in good shape, we'll say so. If it isn't, we'll show you why.
Calls and enquiries tracked*
So your budget goes where the enquiries are, not where the clicks are.
Reports that actually make sense
Enquiries, cost per enquiry and what we changed. No vanity metrics.
We'll tell you before you ask
If something's not working, you'll hear it from us first.
Medical Marketing Group. We do what we say we'll do.
*Booking tracking depends on your booking software.
Reviews
Healthcare owners on working with us.
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
Dr Lauren Crumlish Founder, Speech Clinic"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
Jack Duke Founder, Care Speech Pathology"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Their personalised approach has been nothing short of incredible. We have had amazing results from the get-go."
"The team have been incredibly positive in their approach and patient with my endless questions. I'm looking forward to working with Casey and his team in the future!"
"The team is professional, enthusiastic and knowledgeable. They were quick to identify where we could improve our business, and made a huge impact to our brand."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
Casey Jones
Founder, Medical Marketing Group
Every agency offers a free audit. Most end in a pitch. Ours is a full written audit and roadmap you keep, with an honest answer, even if that answer is that your account's fine.
What happens after you tap
Four steps. No surprises.
Answer five quick questions
About 60 seconds. It helps us come prepared.
Pick a time
A free 20-minute intro call, booked around your clinic.
We go through your account
You share read-only access. We run every check properly, not live on the call.
Get your audit and roadmap
In writing, within 7 days (usually 1 to 2 business days). Yours to keep.
Straight answers.
Is it actually free?
Yes. You get a full, in-depth audit and roadmap, and it's yours to keep. No cost, no obligation and no strings attached.
How long does it take?
We turn audits around within 7 days, and usually within 1 to 2 business days of getting read-only access.
What do you need from me?
Read-only access to your Google Ads account. We'll show you how to share it, and it takes about two minutes. Read-only means we can see everything and change nothing.
Is this going to turn into a hard sell?
No. You get a straight diagnosis: what's working, what's not, and what we'd fix. We don't chase you with follow-ups, and if your account's fine or it's only minor issues, we'll tell you that. What you do with it is up to you.
Will you contact my current agency?
Never. We only ever speak with you.
Who's the audit for?
Australian healthcare business owners and managers who are running, or ready to run, Google Ads and want a straight answer on how they're performing. We review every request first. If an audit isn't the right fit for where you are right now, we'll tell you and point you in a better direction.
What if I'm not running Google Ads yet?
If you're ready to start, book in. We'll look at your market, what competitors are bidding on and whether Google Ads makes sense for your budget before you spend a dollar.
What happens after the audit?
If we can help, we'll show you what working together looks like: we manage your Google Ads, landing pages, tracking and reporting for you, as one team. There are no lock-in contracts, just 30 days' notice. If we can't help, you still keep the audit and roadmap.
Can you guarantee results?
No, and anyone who does is guessing. What we can promise is straight answers, tracking checked on every enquiry route we can measure, and reports that make sense.
Do you only work with healthcare?
Yes. We only work with healthcare businesses, and all ad copy is written to Ahpra and TGA guidelines. Because it's your registration on the line.
Want to see what we'd find in yours?
A free, full audit and roadmap of your Google Ads, including whether your ads are written to Ahpra and TGA guidelines. Yours to keep, usually within 1 to 2 business days.