Privacy Policy

1. Introduction

Medical Marketing Group (ABN 70 402 027 298) ("we", "us", "our") is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and any applicable state or territory privacy legislation. By using our website and services, you consent to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, business address, and practice name
• Professional Information: Practice type, profession, AHPRA registration details (where relevant), and business size
• Communication Information: Correspondence, enquiries, feedback, and survey responses
• Technical Information: IP address, browser type, device information, pages visited, and cookies
• Marketing Preferences: Your preferences for receiving marketing communications and newsletters
• Service Information: Information related to the marketing services we provide to you, including campaign data, analytics, and performance metrics

3. How We Collect Information

We collect personal information through:

• Contact forms and enquiry submissions on our website
• Email and telephone communications
• Service agreements and contracts
• Newsletter subscriptions
• Resource downloads and lead capture forms
• Cookies and similar tracking technologies
• Third-party integrations and marketing platforms we use on your behalf

4. How We Use Your Information

We use your personal information for the following purposes:

• Providing and improving our marketing services
• Communicating with you about our services, including responding to enquiries
• Sending marketing communications where you have consented
• Processing payments and managing your account
• Analysing website usage to improve user experience
• Complying with legal obligations
• Protecting our legitimate business interests

5. Disclosure of Information

We may disclose your personal information to:

• Service Providers: Third-party providers who assist us in delivering our services, including hosting providers, email services, advertising platforms, and analytics tools
• Advertising Platforms: Google, Meta, and other platforms where we run advertising campaigns on your behalf
• Professional Advisors: Lawyers, accountants, and other professional advisors
• Government Bodies: Where required by law or to protect our legal rights
• Business Transfers: In connection with any merger, sale, or acquisition of our business

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not sell your personal information to third parties.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure SSL encryption for all data transmissions
• Regular security assessments and updates
• Access controls limiting who can view personal information
• Staff training on data protection practices
• Secure storage of physical documents

While we take reasonable precautions, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.

7. Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and understand user behaviour. Types of cookies we use include:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Used to track visitors across websites for advertising purposes

You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

8. Your Rights

Under Australian privacy law, you have the right to:

• Access personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal requirements)
• Opt-out of marketing communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise any of these rights, please contact us using the details provided below.

9. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer required, we securely destroy or de-identify it.

10. International Data Transfers

Some of our service providers may be located outside Australia, including in the United States. When we transfer personal information overseas, we take reasonable steps to ensure the recipient handles your information in accordance with Australian privacy law.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a revised "Last Updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our Privacy Officer: